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A weird end to a weird F1 season | 2016 Abu Dhabi Grand Prix recap
Mon, Nov 28 2016The 2016 Formula 1 season ended with a bang that came from a direction no one expected. Lewis Hamilton put his Mercedes-AMG Petronas on pole position and then got away clean to start the race. Teammate Nico Rosberg did the next best thing, lining up in second and following right behind Hamilton for most of the race. Other than Rosberg's wicked pass on Red Bull's Max Verstappen to retake second place on Lap 20, things stayed all quiet at the front. Come Lap 32 of the 55-lap race, however, observers began to wonder why Hamilton was driving so slow. The Brit, working every trick he could think of to win the Driver's World Championship instead of just the race, dogged it out front trying to push Rosberg back into the chasing mix of Red Bulls and Ferraris. Over the next 15 laps Hamilton's race engineer repeatedly radioed ideal lap times. Hamilton only occasionally hit the times until finally saying, "I suggest you let us race." When the one-stopping Sebastian Vettel blasted his Ferrari from sixth to third, nosing up to Rosberg's gearbox, Mercedes team honcho Paddy Lowe got on the radio to instruct Hamilton to go faster. Hamilton replied that if he wasn't going to win the championship he didn't care about winning the race. Hamilton repeatedly zoomed through the first sector to keep everyone behind, then clogged up the works through Sectors 2 and 3. The problem with his plan was that the Red Bulls in fourth and fifth couldn't get close enough to threaten the trio at the front; even if Vettel had got by Rosberg, Rosberg would still win the Championship with a third-place finish. As it happened, Rosberg finished second behind the disconsolate Hamilton. Vettel took third, followed by Red Bull drivers Verstappen and Daniel Ricciardo, then the second Ferrari piloted by Kimi Raikkonen in sixth. Nico Hulkenberg took seventh, beating Force India teammate Sergio Perez for the last time as an intra-team rivalry. Felipe Massa closed his F1 career with ninth place in a Williams chassis that he got to take home as a gift from the team. Fernando Alonso scored the final point for McLaren, a touch of sweet for the team after the bitterness of Jenson Button retiring on Lap 12 with suspension damage. Rosberg's second place earned him 385 points for the season, enough to take the World Driver's Championship from Hamilton by just five points. Some have put the title down to Rosberg's consistency, others to his car's reliability.
Aston Martin and Mercedes-AMG bicycles: Luxury branding has no bounds
Fri, Nov 10 2017Luxury automobile companies are never quite satisfied with building high-end cars. They often stray into other types of branded merchandise that can have little to do with cars, such as the BMW Active line of clothing and accessories. Splitting the difference between branded merchandise and actual vehicles are these two limited-production bicycles from Mercedes and Aston Martin. The bike above is a collaboration between Mercedes-AMG and German bicycle brand Rotwild, a builder that has been around since 1996, according to the company's website. The bicycle in question is the R.S2 "Beast of the Green Hell." It's inspired by the Mercedes-AMG GT R sports car that was promoted with the same nickname. It uses a carbon frame and wheels, as well as disc brakes. It's also painted in green and black to match the Green Hell Magno color available on the GT R. Only 50 of them will be built, and each will carry a pricetag of over ˆ7,000, or nearly $8,300 at current exchange rates, including tax. View 4 Photos The second bicycle is from Aston Martin and another German bicycle company, this one called Storck Bicycles. This bike company has also only been around since 1995. The bike is called the Fascenario.3 Aston Martin Edition, and it will be a bit less rare than the Mercedes bicycle, with 107 total units. It's still a cool vehicle, though, featuring a carbon frame and wireless shifters. In total it weighs 13 pounds. It does lack the disc brakes of the Mercedes bicycle, though. Pricing hasn't been announced for the Aston Martin bike, but don't expect it to be cheap. Related Video: Featured Gallery ROTWILD R.S2 Limited Edition Mercedes-AMG GT R bicycle View 9 Photos Image Credit: Mercedes-Benz, Aston Martin Green Weird Car News Aston Martin Mercedes-Benz Performance mercedes-amg
Mercedes wants to be the luxury car for women
Wed, Sep 16 2015Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.
