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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Escape the dinosaurs in Jurassic World with Mercedes-Benz [w/video]

This year looks to be a big one for blockbusters. Furious 7 and Avengers: Age of Ultron are already hits, and more major premieres are on the way all the way up to the return of Star Wars in December. One of the next highly anticipated flicks due is Jurassic World, and Mercedes-Benz is throwing its marketing muscle behind the movie to showcase some of the brand's rugged vehicles. While we already know about its appearance in the film, the GLE-Class Coupe gets to play a pretty big role because Bryce Dallas Howard's character drives one of the new crossovers around the dinosaur-infested island. As previously teased, a G63 AMG 6X6 also plays a part in the flick. Mercedes is showing off a standard G-Class, Unimog, and Sprinter to do some offroad work in the park, as well. Among the advertising efforts, Mercedes has a print ad for the GLE-Class Coupe with the film's monstrous Indominus Rex dino, and you can check it out in the gallery above. Also, the company has a commercial showing off some of the vehicles in action in the movie, which you can watch below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment's Jurassic World The dinosaurs are back Stuttgart. This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupe will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupe is seen eye-to-eye with the film's fearsome Indominus rex. "In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster 'The Lost World: Jurassic Park'. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupe", says Dr.

Mercedes sketches new DTM C-Class

Mercedes-AMG has two racecars on tap for 2016: the AMG GT3 for FIA GT3 sports car racing and the Mercedes-AMG DTM racer in the German Touring Car series. We have our first sketches of the latter, based on the 503-horsepower C63 Coupe, just lower, wider, and meaner. Naturally, a different motor goes in the DTM car, series regulations prohibiting turbocharging and dictating a 4.0-liter, naturally-aspirated V8 with 90-degree vee angle and a maximum of 500 hp. In 2017 the regulations will change to mandate 2.0-liter, four-cylinder turbocharged motors with about 600 hp in a Class One car. The switch will align DTM regs with Japan's Super GT and IMSA here in the US, so they can move between series' with minimal changes. That has the possibility of at least doubling the number of automakers on the grid – the German three and the Japanese three at once – and enabling a World Cup series held in the off-season between 2017 and 2018. Since 2000 Mercedes has won six Driver's Championships in DTM and nine Constructor's Championships, but it hasn't taken home a trophy since 2010. With six races to go in the season it has a team in second place, six points behind the leader. The press release below outlines the new aims. Mercedes-AMG DTM Team present first outlines of 2016 race car - Looking ahead to the 2016 season: How the new DTM car fielded by the Mercedes-AMG DTM Team will look - Ulrich Fritz: "Our aim with this vehicle is, of course, to continue the Mercedes-Benz success story in the DTM." Stuttgart, Aug 29, 2015 - The 2015 DTM season reaches its climax in September. But even before the final race weekends of the year, the Mercedes-AMG DTM Team are providing an insight into what lies ahead for the race series, revealing the first designs of the car that they will enter for the 2016 campaign. The 2016 DTM car to be deployed by the Mercedes-AMG DTM team follows on from successful predecessors that include the most successful car in DTM history – the AMG Mercedes C-Class with which Mercedes-AMG drivers secured 85 victories in 159 races. "The new Mercedes-AMG C 63 Coupe will again set new standards for driving dynamics and design. So, the vehicle provides the ideal basis for our DTM car," said Head of Mercedes-AMG DTM Ulrich Fritz. "I'm already looking forward to seeing the new Mercedes-AMG C 63 DTM compete in 2016.