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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Brabus 600 brings a dose of black subtlety to Frankfurt

The latest AMG-fettled C-Class from Mercedes-Benz is a wonderful thing. It's turbocharged heart may displace just 4.0 liters, but that forced-induction powerhouse spits out 503 ponies and 516 pound-feet of torque. That's enough to satisfy even the most power-mad compact luxury sedan junkie, right? Apparently not, as the Brabus 600 now exists in this world, and it just debuted at the 2016 Frankfurt Motor Show. As its name suggests, the turbocharged wick has been increased up to 600 horsepower (or 591 if you're not metric) and 590 lb-ft of torque. Shuttled through all four wheels via a seven-speed automatic transmission, that's enough gumption to push the Brabus 600 to 62 miles per hour in 3.8 seconds, which is a tenth quicker than the regular Mercedes-AMG C63 S sedan. Top speed nudges up from 180 mph to 186, or an even 300 kilometers per hour. Of course, this wouldn't be a proper Brabus if it didn't sport a bunch of body modifications, and the 600 doesn't disappoint. There are diffusers, spoilers, and wings galore in clear-coated carbon fiber with either a matte or shiny surface, depending on the buyer's preference. All of that looks pretty cool, but we're less smitten with the oversize fender outlets. Aluminum monoblock wheels measuring 20 inches in diameter and fitted with carbon accents round out the body kit. Inside, Brabus fits the 600 with a custom leather interior that can be tailored for each buyer. A new speedometer that goes to 340 kmh (211 mph), redesigned aluminum paddle shifters, and, of course, stainless steel scuff plates with a color-changing Brabus logo. Because who doesn't love subtlety? If you want to know more, there's a full press release down below. But what you really need to do is scroll through the image gallery above to take it all in. Enjoy. Related Video: World premiere at the IAA 2015 New from BRABUS: 600 horsepower, 800 Nm and 300 km/h for the Mercedes C 63S A rated power output of 441 kW / 600 HP (591 bhp). A peak torque of 800 Nm (590 lb-ft). A sprint time of 3.8 seconds from 0 – 100 km/h (62 mph). A top speed of 300 km/h (186 mph). And exclusive sporty options from aerodynamic enhancement and wheels to the suspension and the interior: At the 2015 IAA in Frankfurt am Main, BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents an extensive tuning program for the new Mercedes C 63S in a world premiere.

2014 Mercedes B-Class ED battery much bigger than previously stated

There was something unexpected hiding in the new configurator for the 2014 Mercedes-Benz B-Class Electric Drive: a $600 "Temporary range extender." Since we've never heard of such a thing, we had to click through for more. The official explanation runs like this: A suite of options to further increase your driving range includes added insulation of the doors and roof for to increase climate-control efficiency, along with an electrically heated windshield and a range-extending charge function. By pressing a button on the console prior to charging, the maximum charge level for battery will increased for the next charge cycle. The higher-capacity charge can provide up to 17 additional miles of range. The passive features that increase range should be standard in all models, we think. But we were more curious about the battery charge situation. How do you increase a maximum? And is it a good idea to do so? The configurator includes this disclaimer, after all: Range extender should only be used on a limited basis, and could shorten battery life if used excessively. How much is excessive? We investigate below. The B-Class ED has, according to the specs, a 28-kWh battery. First, let's understand what this "temporary range extender" is all about. The B-Class ED has, according to the specs, a 28-kWh battery. But Terry Wei, from the Mercedes-Benz USA product and technology communications department, confirmed to AutoblogGreen that the B-Class ED is actually hiding a 36-kWh battery, but the automaker is calling it a 28-kWh battery because that's how much energy capacity is used in day-to-day use. Most automakers publicly claim the actual capacity and then admit they use a percentage of it. The Chevy Volt, for example, has a 16.5-kWh battery pack, but a "full charge" only fills up around 65 percent of that. In the B-Class ED, the 28 kWh of useable energy provides an EPA-certified 87 miles of range. But, since there are eight kWh of reserve, the temporary range extender (we think of it as a software update accessed by a button) can access some of that and offer the aforementioned 17 miles. Now that we know what we're dealing with, this reminds us of an evolved version of the "remote wireless charging" feature that was touted in the Reva EV. Wei said that the reason the feature is optional is because Mercedes doesn't think most people will need it. Eighty-seven miles is plenty for your average EV driver, but when you want to have 100+ in the tank, you can.