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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: new Gigafactory drone video, Mercedes valet

A new, Tesla-approved drone video shows the progress of the Gigafactory. Recently, a video surfaced showing what Elon Musk said was just the "pilot plant," which is only a quarter of the size of the final planned Gigafactory. This new video not only shows the structure, but also the site surrounding it. We see more steel beams waiting to be erected, suggesting that the footprint of the finished building will be even more massive than that of the current standing structure. And if what Musk says is accurate, we've got a lot more to look forward to. Have a look in the video above, and read more at Teslarati. Tesla is paying hackers to find bugs in its website and products. In a posting on Bugcrowd, the electric automaker calls on "security researchers" to find vulnerabilities in the site itself, any domains owned by Tesla, any Tesla apps as well as Tesla hardware owned by the hacker like a Model S or the Powerwall. In exchange for the hackers' service, Tesla is offering rewards ranging from $25 to $1,000 for reported vulnerabilities. Tesla also promises not to sic the law enforcement on hackers who step forward to help, as long as they follow the rules. Read more at Teslarati. Daimler and Bosch are working on automated parking for Mercedes-Benz. In a properly equipped parking garage, the car would find an empty space and park by itself, and return to the driver when called upon. The groups are starting a pilot project for the autonomous valet feature with carsharing service Car2go, where it works the other way around. Customers will be able to call a car to a pick-up zone using a mobile app. When finished, the customer leaves the car in the drop-off zone, and the car takes care of the rest on its own. "Fully automated parking will be ready for mass-production before fully automated driving," says Bosch's Dr. Dirk Hoheisel. "Low driving speeds and the information from the car park infrastructure enable a fast implementation." Read more in the press release from Daimler. Volta has raised $7.5 million in funding to expand its free EV charging network. To offer free charging, Volta's chargers essentially perform double duty as billboards for what Volta calls "companies with a vested interest in the community." "Early Internet pioneers like Google became industry titans by first offering free consumer services online paid for by companies that advertised on their platforms," says Volta CEO Scott Mercer.

Mercedes teases IAA Concept for Frankfurt

Mercedes-Benz is being coy about the IAA Concept you see above. The Germany automaker admits its name is short for Intelligent Aerodynamic Automobile, but isn't letting out much more. In a very short statement, Mercedes describes the IAA as "two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design." Does that mean the IAA points the way forward for the next version of the brand's shapely CLS, which it also refers to as a four-door coupe? Probably, but we're not sure where the "Intelligent" part comes in. Will it be an electric machine that presages a competitor to the Tesla Model S? We'll just have to wait and see. One thing is for certain: The Mercedes IAA looks sleek. While the details of its design are shrouded in strategically placed shadows, we can clearly see a double-bubble roofline that flows seamlessly into a graceful hatch that reminds us of the Audi A7, which isn't a bad design to borrow cues from. The overall shape of the Intelligent Aerodynamic Automobile makes it look like bodywork shrink-wrapped atop the chassis as tightly as possible. We're keen to take a look at the IAA ourselves, and that's going to happen rather soon. Mercedes promises a debut at the Frankfurt Motor Show in the early afternoon (Eastern). Stay tuned. The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) is two cars in one: an aerodynamics world champion and a four-door coupe embodying irresistible design. World premiere. September 14, 7.30 pm (CEST). Featured Gallery Mercedes IAA Concept teasers News Source: Mercedes-Benz via Facebook Design/Style Frankfurt Motor Show Mercedes-Benz Coupe Concept Cars Sedan