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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes details plans for move to Georgia

Automakers are getting restless in America, moving their headquarters from one location to another. Toyota is shifting its US operations to Dallas, Porsche is moving to a new headquarters across town, Cadillac is relocating from Detroit to New York, but lately the news has been about Mercedes. The German automaker has run its US operations out of its current facility in Montvale, NJ for decades, but now it's preparing to relocate to a new facility in Atlanta. And it has just announced further details of the move. The company is building a new facility at the corner of Abernathy and Barfield in Sandy Springs outside of Atlanta. That's right near where the Georgia 400 meets Interstate 285 near Hartsfield-Jackson airport, giving Mercedes access to an existing infrastructure of hotels, restaurants and of course transportation routes. The facility will take up a 12-acre plot of land and is earmarked for completion in early 2018. Lest you think MBUSA will stay put in Montvale in the meantime, though, it won't. The company is actually going to relocate twice, moving in the meantime to a temporary, 186,000-square-foot facility at the Perimeter Center in Dunwoody, GA. That move will kick off in July. The move detailed earlier this week at a press conference at the Georgia State Capitol with Governor Nathan Deal will see Mercedes hiring hundreds of new employees in Atlanta. Even after it moves down south, though, the company will keep certain functions in New Jersey, both in Montvale and in Robbinsville where it has its parts distribution center. MERCEDES-BENZ USA ANNOUNCES DETAILS OF NEW CORPORATE HEADQUARTERS IN ATLANTA MBUSA to occupy interim office space in Central Perimeter before opening new, state-of-the-art facility in 2018 February 03, 2015 - ATLANTA -- At a press conference today at the Georgia State Capitol, Mercedes-Benz USA (MBUSA) announced the permanent and interim locations for its new corporate headquarters in Atlanta. Company President and CEO Stephen Cannon made the announcement with Georgia Governor Nathan Deal. MBUSA, which is currently headquartered in Montvale, New Jersey, will construct a new, state-of-the-art headquarters facility on a greenfield site located at the corner of Abernathy and Barfield roads in Sandy Springs, expected to be completed in early 2018.

Brabus-tuned Mercedes G500 4x4 is an over-powered off-roader

Even from the factory, the Mercedes-Benz G500 4x42 is an off-road bruiser that's good for 415 horsepower and 450 pound-feet of torque. Apparently, those already meaty figures just aren't enough for the power-hungry folks at Brabus. The company's new tuning kit for the twin-turbo 4.0-liter V8 pushes things up to 493 hp and a prodigious 523 lb-ft of twist. On top of the grunt, buyers can order a heap of extras to make the SUV look a whole lot meaner. They're all going on display at the 2015 Frankfurt Motor Show. The heart of Brabus' power upgrade is its custom control module to tweak the engine management, and the result is adjusted boost pressure and the mapping for the fuel injection and ignition. There's also a stainless steel exhaust with butterflies that vary between "Sport" and an appropriately named "Coming Home" mode at the press of a button. The chrome tailpipes add an extra visual pop, too. The G500 4x42 rides on off-road tires, and even after Brabus' big boost, it's not lightning quick. The run to 62 miles per hour now takes 6.9 seconds, and the rubber also mandates a top speed limited to 130 mph. For buyers really looking to show off, Brabus has a wild body kit for the G500, too. It includes new lower bumpers and polished underbody guards. Meanwhile, the hood grows a scoop, and the headlight update adds black-tinted Xenon lights with LED turn signals to replace the units usually on the fenders. Inside, a mix of quilted leather, Alcantara and bright red stitches finishes off the brash tweaks. World premiere at the IAA 2015 BRABUS refines the Mercedes G 500 4x42 368 kW / 500 HP, 710 Nm of torque and exclusive BRABUS luxury appointments for the extreme off-roader Mercedes G 500 4x42: the new special model of the G-Class is designed for maximum off-road capabilities and offers the perfect basis for exclusive refinement a la BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, Internet www.brabus.com). This includes an increase in the power output of the twin-turbo V8 to 368 kW / 500 HP (493 bhp) and a boost in its peak torque to 710 Nm (523 lb-ft). As a result, the tuned off-roader sprints from rest to 100 km/h (62 mph) in just 6.9 seconds. Due to the all-out off-road tires, the top speed is limited electronically to 210 km/h (130 mph). The spectacular appearance of the all-wheel-drive car is bolstered further by a high-end BRABUS paint finish and targeted BRABUS bodywork modifications.