2001 Mercedes-benz Slk230 Kompressor Convertible 2-door 2.3l on 2040-cars

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.

Mercedes recalling 33k C-Class and CLS-Class models in separate campaigns

Mercedes-Benz is recalling over 33,000 vehicles in the US in separate actions affecting two of its model lines. The larger campaign covers 30,141 examples of the 2015 CLS400 and CLS400 4Matic; 2012-2015 CLS550 and CLS550 4Matic; 2012-2014 CLS63 AMG and 2014-2015 CLS63P AMG. On these vehicles, the LED taillights do not sufficiently illuminate around the sides, and therefore they run afoul of the Federal Motor Vehicle Safety Standard. According to documents posted by the National Highway Traffic Safety Administration (as a PDF, here), "this is due to a software coding issue which leads to the non-activation of a certain LED in both taillamp units." An update of the programming by the dealer fixes the problem. The other recall covers 3,039 units of the 2015 C300 4Matic and C400 4Matic for two possible problems with the fuel delivery module of the fuel tank. First, the locking plate for the part might loosen on some of these vehicles, and that can cause a fuel leak, which is obviously dangerous. Also, the electric wires going into the component might be pinched, which can lead to failure of the fuel pump. Dealers will inspect the models for both issues and will repair any faults they find. Mercedes did not tell NHTSA when owners would receive notification about either of these campaigns when the company submitted the documentation to the agency on March 10. Autoblog reached out to company spokesperson Christian Bokich via email for more information. "We currently expect to be in touch with customers by late March. Customers may continue to drive their vehicles until the recall is performed," he said. Related Video: RECALL Subject : Rear Side Marker Illumination/FMVSS 108 Report Receipt Date: MAR 10, 2015 NHTSA Campaign Number: 15V137000 Component(s): EXTERIOR LIGHTING Potential Number of Units Affected: 30,141 All Products Associated with this Recall Vehicle Make Model Model Year(s) MERCEDES BENZ CLS400 2015 MERCEDES BENZ CLS550 2012-2015 MERCEDES BENZ CLS63 2012-2015 Details Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 CLS 400 and CLS 400 4matic, 2012-2015 CLS 550 and CLS 550 4matic, 2012-2013 CLS 63, 2014 CLS 63, and 2014-2015 CLS 63P. The affected vehicles have LED tail lights that may not light on the sides, reducing the rear side visibility of the vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No.