2000 Mercedez-benz Slk 230 Kompressor Hard Top Convertible on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes-AMG gears up for 2016 DTM with new C63 Coupe

Mercedes was once a force to be reckoned with in DTM. The Silver Star marque won six drivers' championships and nine constructors' titles since the modern Deutsche Tourenwagen Masters series rebooted in 2000. But though it's currently leading the standings, the last time it won the championship was in 2010. Audi and BMW have traded bragging rights each year since. What you see here, then, is the vehicle by which Benz hopes to recapture its former glory in the German tin-top racing series. Presented alongside the Edition 1 at the Frankfurt Motor Show, the new touring car is based – stylistically at least – on the new C63 AMG Coupe, but is designed specifically for the race track. Underneath the largely carbon-fiber bodywork sits a 4.0-liter V8 engine driving 483 horsepower and 369 pound-feet of torque through a six-speed sequential gearbox to the rear wheels. It's suspended by pushrod-actuated by double wishbones and features a mechanical diff (but no traction control) and carbon-ceramic brakes (but no ABS). In short, the new C63 is all business. And it looks about ready to take on Germany's most famous racing circuits and those of some of its neighbors – from Hockenheim, the Nurburgring, and the EuroSpeedway Lausitz to Zandvoort, the Red Bull Ring, and the Moscow Raceway. Audi and BMW had better watch their mirrors. Mercedes-AMG DTM Team present 2016 race car - Looking ahead to the 2016 season: How the new DTM car fielded by the Mercedes-AMG DTM Team will look - Inspired by the DTM: AMG launch Edition 1 Mercedes-AMG C 63 Coupe - Five questions to Head of Mercedes-AMG DTM Ulrich Fritz - Overview: How Mercedes-Benz DTM vehicles have evolved - Ulrich Fritz: "Our aim with this vehicle is, of course, to continue the Mercedes-Benz success story in the DTM." The 2015 DTM season reaches its climax in September. But even before the final three race weekends of the year at Oschersleben, the Nurburgring and Hockenheim, the Mercedes-AMG DTM Team are providing an insight into what lies ahead for the race series, revealing the new car that they will enter for the 2016 campaign. Design adaptations to the 2016 Mercedes-AMG C 63 DTM first began last year. The dynamic-looking headlights and the twin blade grille typical of the AMG are two of the car's most striking features. The first tests with the new vehicle will take place during the winter as part of preparations for the 2016 season.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.