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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes surprised Hamilton with this steering wheel message

Lewis Hamilton had much to celebrate at the end of the Abu Dhabi Grand Prix this past weekend. Not only did he win the race in commanding form (the 33rd in his career to make him the fifth most successful in Formula One history), but he also scored enough points (double on the season finale this year) to outpace his teammate and chief rival to win the world championship. Having already been crowned champion in 2008, that makes him one of only sixteen drivers to have won multiple world titles. It's a point his team at Mercedes didn't want him to miss, so on the cool-down lap at the end of the race, his pit crew radioed him the message "default 44" – an instruction that triggered this image to appear on the display in the middle of his steering wheel. Apparently Lewis, with plenty else on his mind (like getting his car back to the parc ferme in one piece and with enough fuel), didn't notice what was flashing in front of him. Superimposed, as you can see, over an image of Hamilton as a young lad still in karts is Lewis' name alongside those of the other two-time world champs: Jim Clark, Graham Hill, Emerson Fittipaldi, Alberto Ascari, Fernando Alonso and Mika Hakkinen. (Never mind those who've scored more than two titles.) Intriguingly, Hakkinen is the only other one among them to have won either of his titles under Mercedes power like Lewis did, though Fangio won two of his five titles motivated by Benz engines.

Lewis Hamilton beats Sebastian Vettel in Chinese Grand Prix

SHANGHAI (Reuters) - Lewis Hamilton mastered Shanghai's changing conditions and stayed clear of squabbling rivals to win the Chinese Formula One Grand Prix on Sunday. The Briton eased his Mercedes across the line 6.2 seconds ahead of Ferrari's Sebastian Vettel. Max Verstappen, who started 16th, finished a surprise third to hand his Red Bull team their 100th podium. It was Hamilton's 54th career win and a record fifth in Shanghai. But it was the triple champion's first this season and returned Mercedes to the top of the podium after Vettel won last month's season-opening race for a resurgent Ferrari. "I'm so happy with my first win of the year and I can't believe it if I'm honest," said Hamilton after the race, which also handed him his 106th podium, putting him joint second with Alain Prost on the list of drivers with most rostrum results. "What I said to Sebastian as I left the last race ... I said I'm coming back in the next one. When I got on the podium it was like 'I told you'." MOTOR-F1-CHINA/ View 12 Photos Hamilton, who finished second to Vettel in Melbourne, heads into the next race in Bahrain in a week's time tied on points with the German. Mercedes, meanwhile, lead the constructors' standings by one point over Ferrari. Hamilton started from pole position, but the conditions were a bit of a lottery for all the drivers with the track damp in patches but drying quickly. He kept the lead off the line ahead of Vettel, who came under investigation for lining up out of position on his grid slot. The German, though, stayed second, fending off Valtteri Bottas in the other Mercedes, who had started third. Lance Stroll, the 18-year-old rookie, spun off the track on the first lap after making contact with Force India's Sergio Perez. The Canadian beached his Williams in the gravel, bringing out the virtual safety car. Vettel took the opportunity to dive into the pits to change to dry weather tires. His gamble backfired when Antonio Giovinazzi — standing in for Pascal Wehrlein at Sauber — crashed, bringing out the actual safety car two laps later. The four-times world champion found himself bottled up behind Ricciardo and his slower team-mate Kimi Raikkonen, costing him valuable time. As the trio squabbled for position, Hamilton pulled clear at the front. By the time Vettel managed to get past, with a series of spectacular overtaking moves that included banging wheels with his former team-mate, Hamilton was too far ahead.