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Mercedes pays tribute to 1955 Mille Miglia with special-edition SL
Wed, Feb 18 2015The Mercedes-Benz SL is one of the longest-running nameplates in the business, and its history has been marked with numerous achievements. But few were as impressive as the 1955 running of the Mille Miglia, and Mercedes pays tribute to that race and the results it achieved there with this latest special-edition roadster. Called the SL Special Edition Mille Miglia 417, this roadster starts with the eight-cylinder SL550 with dynamic stability management and adaptive damping and adds on several highlights. Red trim adorns the front spoiler, the stripe across the matte carbon rear spoiler, the brake calipers and the rims of the black AMG Performance wheels. The red pieces accent the matte black paint, while the interior features AMG Line sports seats with carbon-finish leather and red trim, along with a red and black nappa leather steering wheel and carbon trim. The SL arrives 60 years after the Mille Miglia in which a 300 SL driven by American gentleman racer John Fitch - bearing the number 417 and starting at 4:17 a.m. - led a 1-2-3 class finish, landing fifth overall and leaving many purpose-built racers in the dust. The special edition is confirmed for the US, arriving this fall with pricing to be announced closer to launch. SPECIAL EDITION SL "MILLE MIGLIA 417" Exclusive SL passion February 17, 2015 - Stuttgart -- Mercedes-Benz celebrates the 60th anniversary of a memorable motor racing success with an extraordinary special model of the SL Roadster. Its name commemorates the unexpected victory of a 300 SL in the production sports cars class at the 1955 "Mille Miglia", one of the world's most challenging long-distance races. What's more: the SL Special Edition "Mille Miglia 417" provides a special experience of the unique symbiosis of maximum comfort and motor racing spirit that traditionally characterizes every SL. The Special Edition adds a distinctive note, among other things, with red exterior highlights and fine materials in the exclusively appointed interior. The Mercedes-Benz SL Roadster is more than an icon. Passion shapes its character and its charisma – in the past and today. Legendary vehicles and their stories dominate the model history. One of them is told by the SL that started the famous "Mille Miglia" in 1955 with race number 417 at 4:17 am. After 11 hours, 29 minutes and 21 seconds it had completed the race distance of 1597 kilometres on public roads from Brescia to Rome and back.
The best Super Bowl car commercials from the last 5 years
Wed, Jan 28 2015If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.
The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits
Wed, Nov 16 2016After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.
