Sl 500 Mercedes Benz Designo "limited" Nav System Immaculat E on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes A-Class refresh includes crown-stealing 381-hp A45 AMG

We're sure the 362-horsepower Audi RS3 Sportback enjoyed its brief reign at the top of the hot-hatch horsepower charts. But now, Mercedes-Benz updated the A-Class so that it reclaims the throne, castle, and jewels: the Mercedes-AMG A45 4Matic comes with 381 hp from its turbocharged 2.0-liter four-cylinder, a significant bump of 36 hp, and 350 pound-feet of torque, an increase of 18 lb-ft. The seven-speed dual-clutch gearbox gets shorter ratios from third to seventh gears, so its 0-62 mile-per-hour time has dropped from 4.6 seconds to 4.2 seconds. The A45 gets a Dynamic Select system – driving modes controlled by a rotary knob – that comes standard with four modes: Comfort, Sport, Sport +, and Individual. Opt for the AMG Dynamic Plus package and you get a mechanical locking differential on the front axle, the two-stage AMG Ride Control sport suspension with adaptive damping, and a Race mode. Outside, additional aero aids are applied to the nipped-and-tucked bodywork changes made to the entire A-Class range. The spoiler lip under the new front bumper, rear roof spoiler, and rear diffuser, create more downforce than before. Inside, the new flat-bottomed steering wheel is joined by sport seats that allow bolster depth adjustment. And for all those upgrades, fuel economy has stayed the same at 6.9 liters per 100 kilometers on the European cycle. Even away from that tectonic shift, Mercedes made plenty of changes to the A-Class landscape. The new front bumper is said to be "more arrow-shaped," in homage to the the Concept A-Class from 2011, that stretches its look horizontally. LED headlights, standard on the A45, are optional here, and are paired with interior ambiance lighting. In back we get new taillights and some angular exhaust finishers laid into a diffuser-like insert, an alteration we're seeing across the entire Mercedes line-up. Inside, you'll find a redesigned instrument cluster with new graphics, higher-quality finishes on the switchgear, seats with adjustable bolster length, and new color options. Four driving modes are incorporated into the Dynamic Select system: Comfort, Sport, Eco, and Individual. The Eco mode has been tweaked to return even more fuel savings. This Mercedes is also the first to incorporate Apple CarPlay and MirrorLink for the non-iOs smartphoners.

Mercedes to market Tesla-powered 2014 B-Class EV in U.S.

Looks like another Tesla Motors investor will be looking to cash in on their connection. Autoweek reports Mercedes-Benz will offer their B-Class in the U.S. with Tesla propulsion.
The magazine says their source at the German automaker confirms plans for a B-Class electric-only vehicle. While Tesla already provides battery packs for the battery-powered Smart ForTwo, the B-Class EV will reportedly have Tesla batteries, motor and other components. U.S. residents should be able to procure one sometime in 2014.
The same Mercedes source says plans for a hybrid B-Class have been postponed for now. Adding a range-extending, gasoline-powered engine to an electric vehicle would put the car into a different class for which rebates and incentives aren't as favorable in the States.