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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Europe getting special Mercedes-Benz CLA Edition 1

Last week when we saw the leaked ordering guide for the 2014 Mercedes-Benz CLA-Class, one particular image caught our eye showing the interior of the new sedan with a neon yellow stripe on the seats and yellow stitching throughout the cabin. As it turns out, this will be part of a limited-edition model called the Edition 1 about which Mercedes-Benz just released some information.
Usually, automakers wait until later in a vehicle's life to introduce special models like this, but the Edition 1 will be available right out of the gate for the first 12 months the CLA-Class is on sale. The 2014 CLA-Class Edition 1 includes the more aggressive Sport package adding AMG-style fascias and wheels, Bi-Xenon headlights and a lowered suspension; it will be offered only in five colors - unfortunately, Northern Lights Purple is not one of them. In addition to the bright yellow cabin accents, the Edition 1 will get sport seats wrapped in leather and microfiber, a sporty, flat-bottom steering wheel wrapped in Nappa leather and real aluminum trim on the instrument panel.
With no mention of the US, we're only left to imagine that this car will not be arriving on our shores, but customers in Europe will definitely be able to enjoy the mean styling and funky interior with prices ranging from 35,402 euros up to 43,940 euros.

Boston bombers were tracked using Mercedes mbrace [w/video]

We now know Tamerlan and Dzhokhar Tsarnaev, the two brothers said to be behind the Boston Marathon bombings, planned to head for New York City to detonate more improvised explosive devices. As it turns out, that plan was foiled by the quick thinking of one Mercedes-Benz owner, diligent police work and the Mercedes-Benz mbrace system. When the brothers carjacked a 26-year-old Chinese entrepreneur identified only as "Danny," they didn't realize his Mercedes-Benz M-Class was equipped with the mbrace system, which can call for help in the event of an accident or track the vehicle in the event of a theft.
According to reports, the Tsarnaev brothers held Danny hostage for nearly 90 minutes while they drove around Boston forming a plan until they had to stop for fuel. When one of the brothers went inside to pay, the other put his gun down for a moment. Danny took the opportunity to unlatch his seat belt, open the door and run to another nearby gas station, where he told the owner to call the police.
When police arrived, they used the mbrace system to track the SUV after receiving Danny's permission, and it wasn't long before a shootout between police and the brothers ensued. When it was over, the eldest brother lay dead in the street. For more on the story, view the video report available below.