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Mercedes-Benz launching midsize pickup by end of decade

The pickup is about to get a rethink from Germany. In a rather surprising announcement, Mercedes-Benz says that it's planning to have a midsize truck on the market before the end of the decade. Before you get too excited to drive a pickup with the brand's famous star on the grille, there's some disappointing news. Mercedes is quite clear that the US isn't among the intended markets for the midsize truck, and the company specifically outlines the model for Latin America, South Africa, Australia and Europe. Also, this is a product being developed by the more commercially-minded Mercedes-Benz Vans division responsible for the Sprinter and upcoming Metris. With that in mind, don't expect the interior of an S-Class with a bed in the rear. In fact, at the moment Mercedes isn't giving away many details about its truck, although the company suggests a payload capacity of around 2205 pounds. Inciting this development is the current boom in the midsize truck segment. We're seeing that happen with models like the latest Ford Ranger, the next Toyota Hilux (in development) and a future FCA vehicle. "As part of our 'Mercedes-Benz Vans goes global' strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model," division boss Volker Mornhinweg said in the brand's announcement. Rumblings of a possible Mercedes pickup came up years ago as a possible partnership with Nissan, but those reportedly would have been badge-engineered models. This latest truck appears to be something wholly Mercedes. "We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains and value," said company boss Dieter Zetsche. Get ready for the Mercedes-Benz among pickups: Mercedes-Benz Vans to launch midsize pickup Stuttgart, Mar 27, 2015 Expansion of product range for sustained global growth Market for midsize pickups primed for first model from a premium manufacturer Mercedes-Benz to enter the high-volume midsize segment before end of decade Main markets: Latin America, South Africa, Australia, and Europe Stuttgart – Before the end of the decade, Mercedes-Benz will expand its product range into a promising segment by launching the first pickup from a premium manufacturer. Thanks to their versatility, all-round utility, and payload of about one metric ton, pickups are popular across the world and thus have good sales potential.

Formula One's Valtteri Bottas can turn it up to 11 in Spain

BARCELONA - Valtteri Bottas can add his name to one of Formula One's longest sequences by following up his breakthrough win in Russia with another triumph when the European season starts in Spain this weekend. The Finn, fresh from his first Grand Prix victory with champions Mercedes in Russia, is the man most likely to become the 11th different winner in a row at Barcelona's Circuit de Catalunya. No other track on the calendar has had such a variety of winners over the past decade, an ironic fact given that it is the most familiar to drivers from winter testing and was once famed for its predictability. Last year it was Dutch 18-year-old Max Verstappen who became the sport's youngest winner when he triumphed for Red Bull, on his team debut, after both Mercedes drivers collided at the start. In 2012, it was now-departed Venezuelan Pastor Maldonado -- a one-hit wonder -- who handed Williams a surprise victory that remains their most recent. Ferrari's championship leader Sebastian Vettel and Mercedes rival Lewis Hamilton, 13 points behind the German, will start as favorites and success for either could be an omen given that both went on to take the title last time they won in Spain. But Bottas, who joined Mercedes from Williams in January as replacement for retired 2016 world champion Nico Rosberg, is the best bet to continue the streak of different winners in Spain even if he has yet to finish higher than fourth there. "Getting that first win definitely gives me a lot of confidence that I can do it, even though I always knew I had the ability," he said after Sochi. "And now it's done, I just want to do it again and again." RICCIARDO REVIVAL The only other driver from the leading trio of teams yet to triumph in Barcelona is Verstappen's Australian team mate Daniel Ricciardo, but the Red Bull has lagged Mercedes and Ferrari on pace so far this year. That will surely change, with the flow of upgrades set to speed up now that teams are closer to their factories, and Red Bull have some big chassis modifications in the pipeline with engine improvements still to come. "I hope the upgrade will give us a chance to really fight with Mercedes and Ferrari or at least get us closer," said Ricciardo. The driver of car number 11, Force India's Mexican Sergio Perez, has racked up 14 successive points finishes and he too will have aerodynamic updates on his car.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.