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2015 Mercedes-Benz S65 AMG Coupe

For Mercedes-Benz to truly demonstrate the capabilities and sensations of the S65 AMG Coupe, it needs to commission the building of a highway halfway to the moon. That's right, a ribbon of Autobahn roughly 120,000 miles long, with 50,000 miles of twisties and sweepers. Let's even add some loop-de-loops though the ionosphere, since, you know, we're going all the way with this. We've been following the headlines about progress on a new lunar lander and the SpaceX Mars Colonial Transporter, but we recently discovered that we've already got both of them in the S65 AMG Coupe. This isn't a car, it's a rocket ship. And it's not perfect, but it is spectacular. Starting with the way it looks. When Mercedes unveiled the concept at the 2013 Frankfurt Motor Show, I wasn't impressed. In fact, I told the Mercedes PR person, "It's fine, but the rear end doesn't do anything for me." And today? I'll have the crow, please, with lots of ketchup. When the test car you see here arrived, my loins tumbled and my knees developed a slight tremble. By the following week I was posing thought experiments like, "What's hotter: me in this car, or nothing else ever?" It's big – just eight inches shorter than the S-Class sedan and only an inch narrower. It's an inch longer than the Porsche Panamera and four inches wider, but just 0.3-inches taller than that slinking sport sedan. Its size and segment seem to have freed the designers' pens, and we think it's the best and most unapologetic expression of the brand's current language. We'd normally vote "nay" to a face full of chrome, but the coupe has the width to spread the polished elements around, and the top-to-bottom three-dimensionality indeed earns the adjective "jewel-like." A button on the center console lifts the entire car to protect those jewels when needed. The profile doesn't give up on the rising, sculpted wedge we've known for years – the one we used to love on the SL-Class. And again, the 16.6-foot expanse of sheet metal gives those opposing swage lines an unhurried opportunity to carve the body. The sidelong swell is enhanced by the carbon-fiber rocker panel laid into the concavity along the bottom, as well as those hips over the rear wheels. Speaking of which, the polished, 20-inch forged rollers are spot on. The bluff backside is sculpted just enough to keep it interesting, from the decklid spoiler to the horizontals across the bumper and carbon diffuser. Mostly, though, it seems to say to anyone behind, "Please.

Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos