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2015 Mercedes-AMG C63 S Review

"It's about great cars on great roads." The late David E. Davis, Jr., said this of Winding Road when he took the reins as editor-in-chief in 2006. Our mission at that magazine was to not just review cars, but to describe the emotional experience of piloting brilliant machines down beautiful roads. "The art of driving," per David E. This all comes flooding back into my mind as I pull out of a Shell station onto Angeles Crest Highway, just south of the 210 freeway in La Canada Flintridge, CA. I'm in the 2015 Mercedes-AMG C63 S. I've got a full tank of fuel, the whole day to myself, and I'm staring down one of the finest driving roads in the country. Prior to this moment, I spent two days bombing around the greater Los Angeles area in this sinister-looking C63 S. This car is a villain, and looks appropriately so in black paint with the $750 AMG Exterior Night Styling pack. The C-Class as a whole is far more upscale in this latest generation, with its long hood, cab-rearward design, and short rear deck. "Baby S-Class" is not an exaggeration. Thankfully, the addition of AMG bits don't detract from the new C's more premium aura. Where a BMW M3 just looks like a brash 3 Series, the C63 is more like a C400 with a trick up its sleeve. The 4.0-liter V8 is an exceptional engine. Start the engine, and there's no question you're blessed with the power of AMG. Any worries I had about the new, twin-turbocharged, 4.0-liter V8 not providing enough aural delight are gone, especially with the $1,250 AMG Performance Exhaust. At start-up there's a low, burbly sound quality, typical of a V8. At full throttle, it's loud, angry, and passionate. I will always miss the naturally aspirated, 6.2-liter M156 V8 from the last C63, not only for its noise, but for its character. That said, I eagerly welcome Mercedes' new turbocharged techniques. The 4.0-liter V8 is an exceptional engine. In C63 S guise, the M178 lump makes 503 horsepower and 516 pound-feet of torque, the latter of which comes on in full force as low as 1,750 rpm. That's a ton of power for the 3,935-pound C63. But it never feels like there's too much to handle. Power comes on progressively, and when I mash the throttle on a straight stretch of pavement, the car is composed and controlled. And quick. Seriously quick. Zero-to-sixty-in-under-four-seconds quick. The balance between viciousness and grace is perfectly met in this new C63.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights