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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes AMG and Cigarette Racing debut 2,220-HP electric motor boat

Take the Mercedes-Benz SLS AMG E-Cell, stretch it and take off the wheels then make it float and you've basically got the just-unveiled Cigarette AMG Electric Drive Concept. Powered by an all-electric powertrain that offers 2,200 horsepower and 2,213 pound-feet of torque (and uses "numerous components" taken from the not-quite-as-yellow SLS AMG Coupé Electric Drive), the sleek concept is being called the "world's most powerful electric drive powerboat." What that means is a top speed of over 100 miles per hour from four 60-kWh lithium-ion batteries and two banks of six liquid-cooled, permanent-magnet synchronous electric motors. And the 240 kWh of total energy should provide plenty of juice out on the water.
Launched (but not literally) at the Miami International Boat Show today, the Cigarette AMG Electric Drive Concept is the result of a partnership between Mercedes-AMG and Cigarette Racing. The boat is 38 feet long (much longer than the 15-foot SLS) and is plastered with AMG branding on the sides and top of the bow above the matte chrome yellow paint (officially called AMG Electricbeam mango). Two 220-kW chargers can refill the batteries, dockside, in about seven hours.
The idea of a powerful electric boat is nothing new (Henrik Fisker talked about a plug-in hybrid watercraft late last year), but this is the first time we've seen Mercedes put its EV technology on the water. Anyone who's afraid of driving an EV in the rain should take note. Check out the complete press release below.

Mercedes testing C-Class plug-in hybrid modes in Germany

Testing appears to be underway for what would be the first Mercedes-Benz C-Class with a hybrid powertrain. We can see a pair of the prototypes undergoing testing in Germany, with one, a C-Class Wagon, still heavily clad in camouflage and featuring a more noticeable outlet on the passenger side of its rear bumper.
There's also a more production-looking sedan, which features a not-so-discreet flap over its rear-bumper outlet. It's difficult to speculate on power outputs for this fuel-sipping C-Class, although our spies seem to think that this car will feature some combination of a four-cylinder gas engine with an electric motor, although just which four is unclear (note, we wouldn't mind if MB fit its 2.0-liter turbo with some batteries and motors). Regardless, the four-pot/electric motor seems like a pretty reasonable combo, although it probably means that Mercedes won't be challenging the six-cylinder-powered system of the BMW ActiveHybrid3 any time soon.
When the plug-in C-Class arrives later this year as a 2015 model, it will likely offer a full range of driving modes, including both gas or electric, only, as well as a more traditional hybrid mode.