2017 Mercedes-benz Sl-class on 2040-cars

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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

Audi RS3 Sedan coming to America with over 400 hp?

The Mercedes-Benz CLA45 AMG is a fast, competent car. It's significantly sharper than the Audi S3, and it should be, since its starting price is around $7,000 more. Still, getting walloped by the higher-performing CLA45 AMG must irk some people at Audi, we'd think, which might explain why there are rumors that the S3's big brother is coming to town. Yes, reports are popping up from an Audi of America employee that the Audi RS3 would transition from its Euro-market Sportback body style to a more conventional four-door, and that its styling would be updated in the process. Oh, and it'll have a 400-plus-horsepower, 2.5-liter, five-cylinder turbo with which to bash the four-cylinder AMG. The report comes from Quattro World by way of CarScoops, and goes on to claim that Audi hallmarks like Quattro all-wheel drive and a seven-speed S-Tronic dual-clutch transmission will both be present. The new RS3 Sedan would arrive on US shores in 2017 as a 2018 model, with prices starting between $55,000 and $60,000. That should make Mercedes-AMG very nervous – the CLA45 may start around $50,000, but getting it past the $60,000-range is simple (your author was driving a nearly $68,000 CLA45 just last month, for example). Naturally, we have a call in with Audi of America to see if there's any credence to this report. Stay tuned for updates. Related Video:

German companies team up with telecom to spur development of talking cars

With connectivity and communications becoming an ever larger part of the automotive world, German automakers Audi, BMW, and Daimler formed the 5G Automotive Association with Intel, Nokia, Ericsson, Qualcomm, and Huawei. The goal is to develop new technologies to take advantage of LTE and 5G advancements, create standards, and overcome regulatory issues. If they succeed, it will be easier for them companies to develop and implement new technologies. For instance, we could see smarter traffic management, and maybe platooning, advance further in the autonomous sector. By acting as a group, they will also be able to address regulatory issues more easily. All of these companies are capable of developing advanced vehicle communication systems on their own. Audi, in fact, has been pursuing vehicle-to-infrastructure (V2I) technology and launched a stoplight timer in models in some cities. Still, the alliance offers the potential to save time and develop new ideas. Related Video: Image Credit: Audi Auto News Audi BMW Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles 5g Connectivity v2v intel vehicle to vehicle communications vehicle to infrastructure technology v2i