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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lewis Hamilton retakes F1 lead with 'miracle' victory in Germany

HOCKENHEIM, Germany – Lewis Hamilton raced from 14th to first to seize a "miracle" German Grand Prix victory in a Mercedes one-two on Sunday and retake the Formula One championship lead from Ferrari's Sebastian Vettel, who crashed. Vettel, now 17 points behind the Briton after starting eight ahead, led his home race from pole position until rain caused chaos in the closing laps, with the German sliding off and into the barriers. Hamilton, the reigning world champion, took the chequered flag for a record-equalling fourth German Grand Prix win, ahead of his Finnish team mate Valtteri Bottas and Ferrari's Kimi Raikkonen. "I've never had a race like this," said the four-times champion, who was summoned to stewards after the race for a pitlane infringement but escaped with a reprimand and the victory intact. "Today I feel like I drove the best that I can remember driving. I didn't make any mistakes." It was the 66th win of his F1 career, and Mercedes' 80th, and minutes after the finish, the skies opened with an array of thunder and lightning and a torrential downpour that would have stopped any race. "Miracles do happen, mate," Hamilton's race engineer Pete Bonnington told him over the radio after a slow-burner that turned into one of the great comebacks of the Briton's already stellar career. Hamilton, who threw himself across the pitlane wall into the arms of his mechanics and also got a bear-hug from delighted Mercedes-Benz boss Dieter Zetsche, seemed about as stunned as anyone. "I really feel that the rain has come down and just washed away any negativity and its a glorious day," Hamilton said, his voice wobbling. "It couldn't have been a better day for me and one that I will always remember." FERRARI NIGHTMARE Beaten by Vettel in his home British Grand Prix at Silverstone two weeks ago, where he went from pole to the back of the field and up to second, he had turned the tables completely. "Love conquers all," declared Hamilton, who had reacted defiantly on Instagram to the booing and hostility from a partisan crowd after his car broke down in Saturday's qualifying. "It's obviously very, very difficult from that position and highly unlikely but you've always got to believe," added the four-times champion, who said a long prayer before the race started. "I really manifested my dream today." For Vettel, it was simply a nightmare – the chance to make big gains slipping through his hands in an instant. He now has 171 points to Hamilton's 188.

Recharge Wrap-up: new Gigafactory drone video, Mercedes valet

A new, Tesla-approved drone video shows the progress of the Gigafactory. Recently, a video surfaced showing what Elon Musk said was just the "pilot plant," which is only a quarter of the size of the final planned Gigafactory. This new video not only shows the structure, but also the site surrounding it. We see more steel beams waiting to be erected, suggesting that the footprint of the finished building will be even more massive than that of the current standing structure. And if what Musk says is accurate, we've got a lot more to look forward to. Have a look in the video above, and read more at Teslarati. Tesla is paying hackers to find bugs in its website and products. In a posting on Bugcrowd, the electric automaker calls on "security researchers" to find vulnerabilities in the site itself, any domains owned by Tesla, any Tesla apps as well as Tesla hardware owned by the hacker like a Model S or the Powerwall. In exchange for the hackers' service, Tesla is offering rewards ranging from $25 to $1,000 for reported vulnerabilities. Tesla also promises not to sic the law enforcement on hackers who step forward to help, as long as they follow the rules. Read more at Teslarati. Daimler and Bosch are working on automated parking for Mercedes-Benz. In a properly equipped parking garage, the car would find an empty space and park by itself, and return to the driver when called upon. The groups are starting a pilot project for the autonomous valet feature with carsharing service Car2go, where it works the other way around. Customers will be able to call a car to a pick-up zone using a mobile app. When finished, the customer leaves the car in the drop-off zone, and the car takes care of the rest on its own. "Fully automated parking will be ready for mass-production before fully automated driving," says Bosch's Dr. Dirk Hoheisel. "Low driving speeds and the information from the car park infrastructure enable a fast implementation." Read more in the press release from Daimler. Volta has raised $7.5 million in funding to expand its free EV charging network. To offer free charging, Volta's chargers essentially perform double duty as billboards for what Volta calls "companies with a vested interest in the community." "Early Internet pioneers like Google became industry titans by first offering free consumer services online paid for by companies that advertised on their platforms," says Volta CEO Scott Mercer.