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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Vision Mercedes-Maybach 6 teases gullwing doors in video

Because these are the times we live in, automakers tease their biggest and best debuts mercilessly before finally dropping the curtain. That's why we're writing about the Vision Mercedes-Maybach 6 Concept again. Here's a new video, posted on Mercedes' Instagram page, showing even more of the hulking two-door coupe. For one, it looks like Mercedes is revisiting gullwing doors. There's a brief snippet of the doors in the open position with a red light – possibly a brake light – bisecting the roof. The video also gives us a couple of good looks at the taillights, which are super-model skinny, just like the lamps up front. Look close at the rear three-quarter cut, and you'll spot a strong chrome strip that accentuates and breaks up those beefy rear haunches. It's hard to tell where they fit in with the chrome strips on the front fenders and hood, so we'll probably need to wait until the big debut to see how it all works out. As we've said twice already, the Vision Mercedes-Maybach 6 debuts on August 18. Stay tuned. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes Pullman limo, C-Class Hybrid coming to Geneva

Mercedes-Benz is preparing to show the pinnacles of its engineering and luxury prowess at the 2015 Geneva Motor Show in March. Towering in physical size among these new vehicles is the long-awaited debut of the S-Class Pullman, according to Reuters. If you think the nearly $200,000 Mercedes-Maybach S600 (pictured above) is the ultimate in opulence available on Mercedes' flagship sedan, think again. The Pullman is the true top dog at a rumored 21-feet long and at a price of around $1 million for the armored version. Earlier patent photos suggest what this behemoth might look like. The driver reportedly sits in a partitioned cabin up front, and the plutocratic passengers are nestled in two facing rows of seats in the rest of the extremely long body. It's possible that Mercedes might not even build the Pullman in-house and leave the duty up to Brabus. However, there's also a rumor that the massive model might not be offered in the US. According to Reuters, the German company is also proving that it can be green by displaying the C-Class Plug-in Hybrid in Geneva. If Mercedes' display of luxury and efficiency don't strike your fancy, then the automaker is bringing some performance with its future Mercedes-AMG GT GT3 racer to the Swiss show.