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2016 British Grand Prix kept mostly calm and carried on

Three bursts of chaos decided the course of the British Grand Prix. The first was a literal cloudburst a dozen minutes before the race, which poured water on the Silverstone Circuit while drivers sat on the grid. Six minutes before the lights-out, the race director decided to start the race behind the Safety Car. The field loped around the wet track for five laps. When the Safety Car pulled off, the three leaders – Mercedes-AMG Petronas' Lewis Hamilton, followed by teammate Nico Rosberg and Red Bull's Max Verstappen – stayed out. Behind them, the second chaotic moment occurred: a big group of drivers made pit stops for intermediate tires. When Manor's Pascal Wehrlein spun at Turn 1 on Lap 7, officials issued a Virtual Safety Car. With the rest of the field slowed down, the three leaders ducked into the pits on Lap 8 for intermediates. The fortuitous timing meant all three drivers rejoined the track in their original positions. By Lap 9, with racing resumed, Hamilton had a 4.9-second lead on Rosberg. From that point, even as the track dried, no one bothered Hamilton during what one commentator called "a measured drive." The Brit won his home grand prix, taking the checkered flag seven seconds ahead of Rosberg. Rosberg had to earn second place on track. The German's car didn't respond well to the intermediate tires, so Verstappen excecuted an outstanding pass on Rosberg on the outside through Chapel on Lap 16. After everyone switched to slicks, Rosberg's Mercedes reclaimed its mojo and the German hunted Verstappen down, passing the Dutchman on Lap 38. The final touch of chaos happened when Rosberg's gearbox threw a tantrum on Lap 47 of the 52-lap race. Rosberg radioed his engineer, "Gearbox problem!" His engineer replied, "Affirm. Chassis default zero one. Avoid seventh gear, Nico." The race stewards allowed the engineer's first two statements, but stewards said the instruction about seventh gear contravened the rule that "the driver must drive the car alone and unaided." After the race, officials added ten seconds to Rosberg's time, demoting him to third behind Verstappen. Rosberg's is the first penalty arising from radio communication restrictions. Unsurprisingly, Mercedes will appeal. At this year's Baku race the radio controversy stemmed from engineers refusing to tell drivers what to do. Now we know what happens when the pit wall gets loose lips.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

At meeting with automakers, Trump launches new attack on NAFTA

WASHINGTON — Ten American and foreign automakers went to the White House on Friday to push for a weakening of U.S. fuel efficiency standards through 2025, while President Donald Trump used the occasion to launch a fresh attack on the North American Free Trade Agreement that has benefited the companies. A draft proposal circulated by the U.S. Transportation Department would freeze fuel efficiency requirements at 2020 levels through 2026, rather than allowing them to increase as previously planned. Trump's administration is expected to formally unveil the proposal later this month or in June. "We're working on CAFE standards, environmental controls," Trump told reporters at the top of the meeting, referring to the Corporate Average Fuel Economy standards for cars and light trucks in the United States. Trump said he wants automakers to build more vehicles in the United States and export more vehicles. But much of the hour-long meeting focused on NAFTA. Trump blasted the pact involving the United States, Canada and Mexico as "terrible" and noted that negotiations to make changes sought by his administration were ongoing. "NAFTA has been a horrible, horrible disaster for this country and we'll see if we can make it reasonable," Trump said. Automakers have called NAFTA a success, allowing them to integrate production throughout North America and make production competitive with Asia and Europe, and have noted the increase in auto production over the past two decades with the deal in place. They have warned that changing NAFTA too much could prompt some companies to move production out of the United States. The chief executives of General Motors Co, Ford Motor Co, Fiat Chrysler, along with senior U.S. executives from Toyota Motor Corp, Volkswagen AG, Hyundai Motor Co, Nissan Motor Co, Honda Motor Co , BMW AG and Daimler AG met with Trump, as did the chief executives of two auto trade groups. Major automakers reiterated this week they do not support freezing fuel efficiency requirements but said they want new flexibility and rule changes to address lower gasoline prices and the shift in U.S. consumer preferences to bigger, less fuel-efficient vehicles.