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The Aston Martin DBS Superleggera leads this month's list of discounts

The average price of a new car in America last year was $35,932. This month, the biggest discount off the retail price of a new car in America is awfully close to that figure at $34,001. For those keeping track (as we do every month with a post like this one), that's by far the largest discount we've seen so far this year, and it means buyers of the 2020 Aston Martin DBS Superleggera are paying an average transaction price of $273,819. The British automaker calls the DBS "the ultimate production Aston Martin." With a 715-horsepower V12 engine pulsating underhood, sufficient to push this grand touring coupe from 0-60 in a skosh over 3 seconds and on to a top speed of 211 miles per hour, who are we to argue? If that's too rich for your blood — and let's be honest, it's still a whole heck of a lotta money — the next biggest discount might be at least a little more attractive. According to data provided by TrueCar, buyers of the 2019 Mercedes-AMG GT are seeing discounts of $23,103 off the car's average sticker price of $159,995. That's a heck of a lot of car for $136,892, though admittedly still expensive. But at 14.4% off retail, it's a better deal than the $132,122 average transaction price of the 2020 BMW M8. The BMW's $16,497 discount equals 11.1% off the M8's $148,619 sticker. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Featured Gallery Aston Martin DBS Superleggera View 33 Photos Aston Martin BMW Mercedes-Benz Car Buying Convertible Coupe Luxury Performance Supercars consumer car values biggest discount

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Autoblog Minute: Volvo, Mercedes, Google back autonomous tech

Self-driving cars could make our commutes a breeze but what happens when something goes wrong? Three industry leaders step up with an answer. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from Pete Bigelow. Show full video transcript text [00:00:00] Self-driving cars could make our commutes a breeze but what happens when something goes wrong? Three industry leaders step up with an answer. I'm Adam Morath and this is your Autoblog Minute. Volvo, Mercedes and Google have all come forward to say that in the event of a systems failure of one of their autonomous vehicles, they would be willing to accept full liability. For more we go to Autoblog's Pete Bigelow: [00:00:30] - [00:01:00] [00:01:30] [Pete Bigelow Interview] With Volvo setting the precedent we'll see how the rest of the industry responds. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.