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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes G 500 4x4 is mighty mean and bright lime green

The Mercedes-Benz G500 4x42, finally ready to meet the crowds at the Geneva Motor Show, might just be the best factory-prepped expedition off-roader on the market, should Mercedes choose to build it. The short story is that some well-heeled admirers of the G63 AMG 6x6 said, "It's nice, but can you take it down a notch?" And by "notch" they meant "an axle." So the G500 4x42 gets just two portal axles instead of three, and a slew of other features. The 4x4 squared offers up a standard G-wagen body, but instead of the 5.5-liter twin-turbo V8 from the G63, there's a new 4.0-liter twin-turbo V8 with 422 horsepower and 450 pound-feet of torque. Compared to the standard G500, the track is 11.8 inches wider, the street-cred rims being 22-inchers on 325/55 R-series tires. When it's time to get dirty, they can be swapped for an optional set of 18-inch wheels with 37-inch beadlock tires. With that setup and the same wheelbase as the G500 LWB, ground clearance and fording depth are more than doubled to 17.7 inches and 39 inches respectively, the angle of approach goes from 36 degrees to 52 degrees and the angle of departure leaps from 27 degrees to 54 degrees. Breakover angle is bumped from 21 degrees to 47 degrees, a two-piece stainless steel undertray protecting the sensitive bits when you push it. The only parts that get a raised eyebrow are the carbon fiber wheel arches and bumpers, which might behave badly when they meet an immovable granite object. To escape the sensation of driving the Taj Mahal in urban environments, there's a twin spring-and-damper setup at each wheel. One of the spring-damper combos is electronically controlled and adjustable, and when called into action via the Comfort or Sport mode, takes control of wheel action; even when passive, it will kick in to automatically to stiffen the body if it detects evasive maneuvers. On top of all that, to remind you that you're in a Mercedes the interior is fitted out with Designo leather trim and diamond-quilted microfiber. Mercedes is going to gauge its Geneva reception before deciding to build it, a hurdle we're sure will be overcome. Car and Driver drove it and verified it's the real deal, with pricing - if it's built - speculated to land between the G63 AMG and G65 AMG. The press release below has all the details. Related Video: Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class.

Vision Mercedes-Maybach 6 to debut in Monterey

Mercedes surprised the car world last week when it teased an enormous, Maybach-badged coupe concept. Now we have a name and a debut date. Mercedes released the info in a second teaser image posted to its Facebook page. Called the Vision Mercedes-Maybach 6 – "Vision" equals concept and "6" denotes the length in meters – the new two-door will debut at Pebble Beach on Thursday. So yeah, here's another reason to get excited about Monterey Car Week. As for the teaser image, it's a head-on shot as opposed to the profile view that Mercedes released last week. The new view supports our theory that the super-skinny mirrors are cameras, and the shot also reveals new styling touches. The most noticeable are the very thin, un-Mercedes-like headlights – they flank a prominent, heavily polished waterfall grille that marks a significant departure from recent Mercedes products. A traditional Mercedes hood ornament sits above the grille's small "Maybach" designation. Kicking up the exposure in Photoshop doesn't reveal too much more detail – unlike last week's profile image – aside from a set of chrome strips that run along the sides of the hood. Autoblog's Monterey Car Week crew ships out for the left coast soon – expect more on the festivities, including the Vision Mercedes-Maybach 6's debut, later this week. Related Video: News Source: Mercedes-BenzImage Credit: Mercedes-Benz Maybach Mercedes-Benz Coupe Concept Cars Luxury Pebble Beach mercedes-maybach vision mercedes-maybach 6