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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes-Benz intros long-wheelbase E-Class for China

Long-wheelbase sedans are a pretty hot commodity in China, and to keep up with the competition, Mercedes-Benz has introduced an extended version of the 2014 E-Class sedan at the Shanghai Motor Show. Audi, BMW, Volvo and even Cadillac offer extended versions of sedans specific to the Chinese market, and now the E-Class L, shown off in E400L guise, will give luxury sedan buyers in China yet another option.
Compared to the standard 2014 E-Class sedan, the new China-spec E-Class L has been stretched by 5.5 inches - all of which goes to the rear-seat passengers. According to an article on China View from earlier in the year, the market for chauffeur-driven cars is growing in the Asian nation, so automakers need long-wheelbase models like the E-Class L in order to fully compete. As for what powers this stretched E-Class, it's available in three models: the diesel E260L, the V6-powered E300L and the E400 Hybrid.
The redesigned E-Class and the all-new A-Class are just the first of 20 new Mercedes-Benz products that will be introduced into the Chinese auto market by 2015. Scroll down for the full press release on long-wheelbase E.

Mercedes-Benz introduces new heavy security M-Class Guard model

Mercedes-Benz has unveiled a new addition to the company's line of personal security vehicles. The M-Class Guard features bullet-proof side windows made with special laminated glazing and a polycarbonate inner layer to protect occupants from shards of glass. Mercedes says the M-Class Guard meets protection level VR4 according to the Bullet Resistant Vehicles 2009 standards, based on testing from the independent Ulm-based Ballistics Bureau, which means it can withstand .357 Magnum and .44 fire from multiple angles. It can also stand up to the DM51 hand grenade when equipped with optional floor armoring. Why skimp?
Buyers looking for protection from the world's literal slings and arrows can opt for the ML350 BlueTEC with its 258 horsepower 3.0-liter turbodiesel engine. With 457 pound-feet of torque, the oil-burner should have no trouble hustling the privileged class about. Of course, the ML500 offers a bit more punch courtesy of a 4.6-liter twin-turbo V8 with 408 horsepower and 442 pound-feet of torque. Prices start at 105,050 euros for the diesel and 118,650 euros for the V8. You can check out the full press release below for more information.