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Mercedes expected to announce US HQ relocating to Atlanta today

Employees at Mercedes-Benz's US headquarters in Montvale, NJ, are set to gather today for the annual president's reception. Only this year, company chairman Dr. Dieter Zetsche is expected to fly in from headquarters to make a big announcement. That announcement, according to mounting speculation, is that MBUSA is moving to Atlanta. News of the potential move first broke around three weeks ago, suggesting that the German automaker was looking to relocate its US headquarters from New Jersey to somewhere in the South, with the Atlanta area tipped as the front-runner. Now sources are expecting that announcement to be made imminently. Although the specifics of the move have yet to be made public, Mercedes is tipped to be looking at moving into either a purpose-built facility or an existing office space in the Sandy Springs area, specifically near the intersections of Georgia 400 and Abertnathy, where UPS has its headquarters. The move is said to have hinged on a substantial incentives package worth nearly $50 million put together by the Georgia state government. The state of New Jersey is said to have offered similar incentives to keep Mercedes in the Bergen County borough of Montvale, where it employs 800 in its 141,000-square-foot office complex. One advertising company even put up billboards encouraging the company to stay, but if the reports prove accurate, it looks like their efforts may have been too little and/or too late. Mercedes wouldn't be the first automaker to move to the South, where numerous foreign carmakers have been also setting up factories. Toyota is also preparing to move its US headquarters to Texas, and though already based in Georgia, Porsche is preparing to move into a new $100 million facility, complete with on-site test track, closer to Atlanta's Hartsfield-Jackson airport that has grown into a major international hub. The move on Mercedes' part would put its US base of operations closer to its factory in Tuscaloosa, AL, and the port near Savannah, GA, from which it ships out the former's production overseas.

Brabus boosts big Benz plug-in hybrid

With vehicles like the BMW i8 and Porsche 918 Spyder, the Germans have demonstrated as well as anyone that "performance" and "hybrid" can go in the same sentence. And now Brabus is plugging in to the performance hybrid station as well. Though nowhere near as extreme as the aforementioned PHEV sports cars, the Brabus PowerXtra B50 Hybrid performance kit kicks the Mercedes S550 Plug-In Hybrid up a notch. The electric side of the powertrain remains untouched, but the internal combustion engine has been boosted by 51 horsepower and 52 pound-feet of torque. That gives the 3.0-liter turbocharged V6 a total of 385 hp and 405 lb-ft, which is nothing to cough at – but with the electric boost kicking in, the vehicle now packs a combined output of 493 hp and 656 lb-ft. That slots its twist figure in between that of the S600 and S63 AMG. As a result, the big Brabus hybrid will now reach 62 miles per hour from a standstill in just 4.9 seconds (down from 5.2) – almost as quick as the 12-cylinder model but with half the pistons – though the top speed remains pegged at 155 mph. Naturally, Brabus didn't stop there, giving the sedan a new exhaust, aero kit, rolling stock and interior, all catered to the customer's specifications. BRABUS PowerXtra B50 Hybrid with 368 kW / 500 hp (493 bhp) and 890 Nm of torque The eco-friendly performance upgrade for the new Mercedes S 500 PLUG-IN HYBRID For more than 35 years, BRABUS has been the synonym for powerful high-performance automobiles and exclusive refinement at the highest level of perfection. One philosophy has always been paramount in all these years: combining top performance with exemplary eco-friendliness, immaculate durability and perfect everyday practicality. With the new BRABUS PowerXtra B50 Hybrid performance kit for the new Mercedes S 500 PLUG-IN HYBRID, the engine specialists of the world's largest independent tuner once more demonstrate their unrivalled know-how. The power increase of the V6 engine by 38 kW / 52 hp (51 bhp) and the boost in torque by 70 Nm (52 lb-ft) bumps the system output of the hybrid sedan to 368 kW / 500 hp (493 bhp) and system torque to 890 Nm (656 lb-ft). As a result, the luxury liner sprints from rest to 100 km/h (62 mph) in just 4.9 seconds, and impresses in daily driving with even further enhanced superiority. Due to the hybrid system, the top speed remains electronically limited to 250 km/h (155 mph).

Mercedes CLA a sub-$30k car no more

To be honest, the sub-$30,000 Mercedes-Benz CLA was more a theoretical than a real thing. Squeaking in at $100 below that magical threshold, not counting a $925 destination charge, snagging a CLA anywhere near $30k meant exercising extreme self-control with the options catalog. Perhaps with that thinking in mind, Mercedes is set to effectively scrap the entire idea, with Cars Direct claiming the price on a new CLA is set to increase by about five percent, to $31,500. Adding 4Matic all-wheel drive brings the starting price to $33,500. Even the hot CLA45 AMG is getting a price bump, from $47,450 to $48,500. Frankly, it's impossible to miss where Mercedes is coming from with this move, if it actually happens. The CLA has been one of 2014's unmitigated success stories, selling so well that Mercedes has struggled to keep up with demand. Considering that, a modest price hike is to be expected.