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Daily Driver: 2016 Mercedes-Maybach S600

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2016 Mercedes-Maybach S600, reviewed by Adam Morath and Greg Migliore. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPTAdam: [00:00:03] Hi, I'm Adam Morath for Autoblog and I busted out the bowtie for today's Daily Driver because we are in a 2016 Mercedes-Maybach S600. Now, this is like the S-Class on caviar. They've taken one of the most refined vehicles in the world, dropped a V12 under the hood and added tons of content, but it's also one of the rare examples where the best place for review the car is not from the drivers' seat. I'm going to kick it back to my associate, [00:30:00] Greg Migliore to tell you a little bit more about this car.Greg: All right, well thanks, Adam. It's really great to be rolling around in Birmingham with my footmen... I mean co-worker, Adam. I'm in the back of the S600 here. This Maybach is spectacular in so many ways back here. I'm really up to my elbows, up to my waist in heated leather. Everything here is heated. It's a really, really, bespoke setting. Now, it's almost 3:00. I think, you know, happy hour is near. I could go for a drink. [00:01:00] The Maybach has you covered. Pop this right down, you're going to pull this out right here where my liquor is chilling and there is a nice faster right here in the center console where you can put your goblet down and these prongs stick out and wrap around the stem of the base, so you know, if Adam hits a bump here, hey, I'm cool, it's no problem. Now, while I'm back here, there's so many things I can do. There's a tablet in front of me. [00:01:30] There's a remote control, light very aerodynamic if there is such a thing for a remote. I'm going to tune up the radio here, put on some, I think I'll tune up the symphony hall, because that is what is appropriate in this vehicle. I can also queue up a massage if I would like. All jokes aside though. The Maybach is big business for Mercedes. They brought this name back recently because there's a different sort of value than just a standard S class and that actually allows them to capitalize [00:02:00] on a pretty lucrative market. It starts at about $190 and I can tell you for sure this is not an entry level car, so I'm sure we're looking at over $200, in that range, but you get a lot.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Dysfunctional dashboards: Auto suppliers competing to clean up the cockpit

SAN FRANCISCO - Peer at the instrument panel on your new car and you see sleek digital gauges and multicolored screens. But behind the dashboard, here's what US auto supplier Visteon Corp found: a mess. As automotive cockpits become crammed with ever more digital features such as navigation and entertainment systems, the electronics holding it all together have become a rat's nest of components made by different parts makers. Now the race is on to clean up the clutter. Visteon is among a slew of suppliers aiming to make dashboard innards simpler, cheaper and lighter as the industry accelerates toward a so-called virtual cockpit - an all-digital dashboard that will help usher in the era of self-driving cars. What's at stake is a piece of the $37 billion cockpit electronics market, estimated by research firm IHS Market to nearly double to $62 billion by 2022. Accounting firm PwC estimates that electronics could account for up to 20 percent of a car's value in the next two years, up from 13 percent in 2015. Meanwhile, the number of suppliers for those components is likely to dwindle as automakers look to work with fewer companies capable of doing more, according to Mark Boyadjis, principal automotive analyst at IHS Markit. "The complexity of engineering 10 different systems from 10 different suppliers is no longer something an automaker wants to do," Boyadjis said. He estimates manufacturers eventually will work with two to three cockpit suppliers for each model, down from six to 10 today. DIGITAL MAKEOVER One of Visteon's solutions is a computer module dubbed "SmartCore." This cockpit domain controller operates a vehicle's instrument cluster, infotainment system and other features, all on the same tiny piece of silicon. So far this year, the Detroit-based company has landed two big contracts for undisclosed sums. One, announced in April, is with China's second-largest automaker, Dongfeng Motor Corp. The other is with Mercedes-Benz, Reuters has learned. Mercedes did not respond to requests for comment. Another unnamed European automaker plans to use the system in 2018, according to Visteon. Visteon is going all-in on cockpit electronics, having shed its remaining automotive climate and interiors businesses in 2016. The bet so far is paying off. The company secured $1.5 billion in new business in the first quarter, helped by growth in China. Visteon's stock price is up more than 50 percent over the past year.