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Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Lewis Hamilton takes pole as Mercedes speed stuns rivals

MELBOURNE, March 16 (Reuters) - Formula One champion Lewis Hamilton blazed to a record-extending eighth pole and sixth in succession at the Australian Grand Prix on Saturday to lead Valtteri Bottas to a Mercedes sweep of the front row of the grid. Hamilton struggled with a brake problem during the frenetic final session at Albert Park but edged his Finnish team mate by 0.112 seconds with a searing second lap of one minute 20.486 seconds that set a record at the lakeside circuit. The one-two punch by Mercedes left Ferrari and their championship rivals stunned, with Hamilton's chief challenger Sebastian Vettel, who qualified third, more than seven-tenths of a second off the five-times champion's pace. "Oh man, I'm shaking it was so close out there," Briton 34-year-old Hamilton said after extending his pole record to 84 on a warm, sunny afternoon in Melbourne. "Coming from winter testing, we had no idea where we would be. We were hoping to be where we are ... Valtteri did an exceptional job out there, it was very close." Hamilton matched Ayrton Senna and Michael Schumacher for the record number of poles at a single race track. Senna took his eight at Imola, with Schumacher dominating the Suzuka circuit. Four-times champion Vettel, bidding for a third successive win at Albert Park, was separated from his new team mate Charles Leclerc by fourth placed Max Verstappen of Red Bull. It would have felt like 'deja vu' for Ferrari, having trailed Mercedes by nearly seven-tenths of a second in qualifying at last year's race. "Certainly Mercedes are the clear favorite," Vettel told reporters with a touch of resignation. "I'm certainly surprised (by their pace), I think everybody is, probably even themselves." "I think, there is still a bit of margin (to improve) but certainly the gap is there today, and it was a surprise," the four-times champion told reporters. "We didn't expect it coming here but now it is that way. ... Obviously there is a lack somewhere, because we are too slow – but didn't feel like it." German Vettel's new team mate Charles Leclerc qualified fifth fastest behind Red Bull's Max Verstappen but the highly regarded 21-year-old was harder on himself than the car. "I'm not happy with myself. I didn't do the job in Q3, which is a shame," said the Monegasque, who locked up in turn one of a "messy" second lap.

Mercedes invests $1.3 billion to expand Alabama factory

Mercedes-Benz announced a $1.3-billion investment Friday in its Tuscaloosa, AL, factory to increase SUV production capacity. The move comes on the heels of Autoblog's exclusive report that the GLC Coupe Concept will enter production as the German luxury marque continues to push for increased SUV sales. The investment will add 300 jobs to the approximately 3,500-strong workforce. The facility will be responsible for what Mercedes calls "the next SUV generations," which makes it sound like the plant will continue to assemble the GLE-Class and GL-Class SUVs, as well as the C-Class sedan. The next-gen SUVs built in Alabama will include hybrid variants, Mercedes said. Upgrades to the sprawling 5-million-square-foot facility include a new 1.3-million-square-foot body shop that will implement modular construction techniques. As for the current body shop, it will be expanded by nearly 140,000 square feet and will receive a larger "marriage" station, for pairing bodies and powertrains. Finally, the entire facility will receive a major IT upgrade. "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location," Mercedes' Markus Schafer said in the attached release. "In this way we can produce the next SUV generations even more flexibly, efficiently and in proven top quality." If you're interested in the nitty gritty particulars of the announcement, you can read all about them in the official press release. Mercedes-Benz Tuscaloosa Plant: Mercedes-Benz invests $1.3 Billion in the expansion of its SUV production Tuscaloosa, Alabama, USA / Stuttgart, Germany, Sep 18, 2015 MBUSI (Mercedes-Benz U.S. International, Inc.) to produce future SUV generations including hybrid versions SUV production to be expanded – 300 new jobs New Body Shop, major enhancements to SUV Assembly Shop and upgraded logistics and IT systems Implementation of state-of-the-art technologies and end-to-end digitization of production processes in line with the smart factory approach Markus Schafer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management: "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location.