2002 Mercedes-benz Sl500 Convertible 5.0l 86k Mi Hardtop Included Babied on 2040-cars

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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

Drive visits a Mercedes Pagoda collector in Bangkok

The term "icon" gets thrown around a lot, but if there was ever an automobile that deserved the honorific, certainly the Mercedes SL is one of them. Now in its sixth generation, the SL has been the prototypical German roadster since the 1950s. A sports car with that long a history will inevitably attract a great many collectors, but with values of first-generation 300 SLs and 190 SLs skyrocketing, those enthusiasts without bottomless pockets are turning in growing numbers to the second generation. Known as the Pagoda due to the design of its removable hardtop, the W113-generation SL arrived in 1963 and stayed in production until 1971. By that point Mercedes had built nearly 50,000 of them, selling over 19,000 of those in the United States alone. Through three engine variants – dubbed 230, 250 and 250 SL – and numerous body-styles, all featured an inline-six, transmitting to the road through manual or automatic transmissions with four or five gears. More of a cruiser, then, that an outright sports car, but one that warrants its place in the history of the automobile. In this latest episode, Drive travels to Bangkok to profile a local enthusiast and collector. That's a rather difficult undertaking in Thailand, where it's illegal to import old cars, but Sittisan Quan Sundaravej rises to the challenge, locating classics together with like-minded local enthusiasts. The heart of his collection, though, isn't one he acquired, but rather inherited from his late father. That's the kind of provenance you can't buy.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.