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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes-Benz GLA priced from $31,300*

Mercedes-Benz has kindly let loose the price of the 2015 GLA-Class, telling Autoblog.com that the base 208-horsepower GLA250 in two-wheel drive will go for $31,300 *not including a destination charge of $925. That makes for $32,225 in total to get one off the lot, a price predicted as early as last year and in our recent First Drive. The other two available models can push power to all four wheels, and after the destination fee is applied the GLA240 4Matic (pictured) will be $34,225 while the 355-horsepower GLA45 AMG will change lives and wallets to the tune of $49,225.
On the base scale, that puts the GLA250 just a few hundred dollar bills above the more powerful, rear-wheel drive BMW X1 and a stack of hundreds below the less powerful, front-wheel drive Audi Q3. If you're keeping in-house score, the GLA250 comes in at $1,400 above its sedan platform-mate with the same engine, the CLA250. At the high end, however, the competition doesn't have anything that can touch the AMG trim. Not that it should matter all that much - Mercedes needed something to keep these buyers in the family, and now they have it. If any of them should need even more power and more money spent, then there's always that 394-hp Brabus flavor. We'll have more info and details on each trim when Mercedes unleashes the shebang in the not-too-distant future.

Man makes record-setting drive across the US in 28 hours, 50 minutes

Records, as the say, are made to be broken. Whether that's cramming the most hot dogs down your gullet, running a faster mile, or yes, driving across the United States, odds are that there's someone out there wants to eat more, run faster or drive harder. Speaking of that last example, the record for driving from a set location on the east coast, in particular the Red Ball Garage in Manhattan to the Portofino Hotel in Redondo Beach, CA, has been one that has fascinated gearheads since a guy named Cannonball Baker made the trek from New York to LA in 53 hours, 30 minutes, in 1933.
The competition saw its glory days when Car and Driver's Brock Yates came up with the Cannonball Baker Sea-To-Shining Sea Memorial Trophy Dash (more affectionately known as the Cannonball Run), although the record was most recently set by Alex Roy and his 32-hour, seven-minute trek behind the wheel of a BMW M5 in 2006. Now, there's a new champion, who made the trip from east to west in a scarcely imaginable 28 hours and 50 minutes, behind the wheel of a 2004 Mercedes-Benz CL55 AMG. That's works out to an average speed of 98 miles per hour over the course of 2,813.7 miles.
His name is Ed Bolian, and Jalopnik has a writeup of the epic voyage that details everything from the history of the Cannonball Run to Bolian's preparation and trouble finding co-drivers, to the trip itself. It is well worth a read.