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Petrolicious profiles mustard 1972 Mercedes-Benz 280 ready to go anywhere

The Mercedes-Benz sedans of the '70s and early '80s are certainly attractive models, but with their hard lines, the four-doors really don't have the graceful curves usually associated with a beautiful car. Instead, it's much more accurate to call these classic Germans handsome. The W114 chassis especially has a powerful stance about it with an upright grille dominating the front and long, flat surfaces elsewhere. Petrolicious takes a look at one man's journey to restore one of these posh vehicles in its latest video. Bernard Bredehorn grew up in the back of his grandparents' W116-chassis Mercedes 280 SE, and when he eventually got a classic of his own, Bredehorn ended up with a 1972 Mercedes 280. However, the sedan was in need of a complete restoration and sat for years in a friend's garage buried under parts. Bredehorn eventually excavated the car and brought it back to life in a very '70s shade of mustard yellow. Petrolicious shows why this classic Mercedes is now happy eat up many trouble-free miles on Germany's roads.

Daimler relocating North American headquarters to Michigan

While Mercedes-Benz is moving its American headquarters from New Jersey to Georgia, its parent company Daimler is also relocating from the Garden State. But rather than join its automotive unit down south, Daimler North America is moving to Michigan. The relocation was announced by Michigan Governor Rick Snyder while visiting the Frankfurt Motor Show in Germany this week, and has been confirmed by Daimler in correspondence with Autoblog. Daimler's North American headquarters are currently located in Park Ridge, NJ, a mere five-minute drive from Montvale where Mercedes-Benz USA has been based prior to its move to Georgia. The relocation will see Daimler's North American head office move into the facility that currently houses the company's financial services division in Farmington Hills, MI. The move will bring 30 jobs to Michigan, and is slated to commence in 2016 and conclude "sometime in 2017," according to the company. Now if you're wondering why Daimler is going to Michigan while Mercedes is going to Georgia, bear in mind that a number of Daimler's facilities are already located in the Great Lakes State. In addition to the financial services office, Daimler also operates an R&D facility in Ann Arbor. It also owns Redford-based Detroit Diesel, where the photo above was taken during President Obama's visit in December 2012. Along with the Daimler facility, the governor's office also announced the opening of a new Michigan Europe Center that will seek "to promote trade and export development between the state and European markets." The center will also operate satellites in London and Berlin in order to further its mission on behalf of small- and medium-sized businesses based in Michigan, of which we can expect many will come from the automotive sector. Gov. Snyder in Germany: Daimler North America moving headquarters to Michigan State opens Michigan Europe Center to promote trade and investment Wednesday, Sept. 16, 2015 FRANKFURT – Daimler North America Corporation, the holding company for all of the company's business units in the United States, will move its headquarters to Michigan from New Jersey, Gov. Rick Snyder announced as he completed an investment mission trip to Japan and Germany. "Michigan is the world's automotive leader, and Daimler's decision to increase its presence in state is another indication that we intend to hold that position for generations to come," Snyder said.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.