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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Mercedes A-Class refresh includes crown-stealing 381-hp A45 AMG

We're sure the 362-horsepower Audi RS3 Sportback enjoyed its brief reign at the top of the hot-hatch horsepower charts. But now, Mercedes-Benz updated the A-Class so that it reclaims the throne, castle, and jewels: the Mercedes-AMG A45 4Matic comes with 381 hp from its turbocharged 2.0-liter four-cylinder, a significant bump of 36 hp, and 350 pound-feet of torque, an increase of 18 lb-ft. The seven-speed dual-clutch gearbox gets shorter ratios from third to seventh gears, so its 0-62 mile-per-hour time has dropped from 4.6 seconds to 4.2 seconds. The A45 gets a Dynamic Select system – driving modes controlled by a rotary knob – that comes standard with four modes: Comfort, Sport, Sport +, and Individual. Opt for the AMG Dynamic Plus package and you get a mechanical locking differential on the front axle, the two-stage AMG Ride Control sport suspension with adaptive damping, and a Race mode. Outside, additional aero aids are applied to the nipped-and-tucked bodywork changes made to the entire A-Class range. The spoiler lip under the new front bumper, rear roof spoiler, and rear diffuser, create more downforce than before. Inside, the new flat-bottomed steering wheel is joined by sport seats that allow bolster depth adjustment. And for all those upgrades, fuel economy has stayed the same at 6.9 liters per 100 kilometers on the European cycle. Even away from that tectonic shift, Mercedes made plenty of changes to the A-Class landscape. The new front bumper is said to be "more arrow-shaped," in homage to the the Concept A-Class from 2011, that stretches its look horizontally. LED headlights, standard on the A45, are optional here, and are paired with interior ambiance lighting. In back we get new taillights and some angular exhaust finishers laid into a diffuser-like insert, an alteration we're seeing across the entire Mercedes line-up. Inside, you'll find a redesigned instrument cluster with new graphics, higher-quality finishes on the switchgear, seats with adjustable bolster length, and new color options. Four driving modes are incorporated into the Dynamic Select system: Comfort, Sport, Eco, and Individual. The Eco mode has been tweaked to return even more fuel savings. This Mercedes is also the first to incorporate Apple CarPlay and MirrorLink for the non-iOs smartphoners.

Mercedes-Benz introduces new heavy security M-Class Guard model

Mercedes-Benz has unveiled a new addition to the company's line of personal security vehicles. The M-Class Guard features bullet-proof side windows made with special laminated glazing and a polycarbonate inner layer to protect occupants from shards of glass. Mercedes says the M-Class Guard meets protection level VR4 according to the Bullet Resistant Vehicles 2009 standards, based on testing from the independent Ulm-based Ballistics Bureau, which means it can withstand .357 Magnum and .44 fire from multiple angles. It can also stand up to the DM51 hand grenade when equipped with optional floor armoring. Why skimp?
Buyers looking for protection from the world's literal slings and arrows can opt for the ML350 BlueTEC with its 258 horsepower 3.0-liter turbodiesel engine. With 457 pound-feet of torque, the oil-burner should have no trouble hustling the privileged class about. Of course, the ML500 offers a bit more punch courtesy of a 4.6-liter twin-turbo V8 with 408 horsepower and 442 pound-feet of torque. Prices start at 105,050 euros for the diesel and 118,650 euros for the V8. You can check out the full press release below for more information.