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How long will the 'golden age' of performance last?

High-powered sports and luxury cars were everywhere at the New York Auto Show, prompting the obvious question for enthusiasts: How long will this golden age of performance last? Industry leaders have some time before regulations elevate the Corporate Average Fuel Economy level in 2025. Even then, they expect cars rippling with power to survive in some form. "Is it the end of an era," I don't think so," said Ola Kallenius, Daimler AG board member for Mercedes-Benz cars marketing and sales. "That performance element of individual mobility I don't think will ever go away." Kallenius, who oversaw the company's AMG division from 2010-2013, expects it to continue to grow. Last year, AMG sold a record 68,875 units around the world, an increase of 44.6 percent over 2014, with strong growth in the US, China, and Germany. Still, there's always the potential for gas to spike, and pending fuel economy regulations are looming. That could lead AMG to add electrification to its products, Kallenius said, pointing to the electric SLS as a test case. Chevy is also thinking ahead, said Al Oppenheiser, chief engineer of the Camaro. He wouldn't bite when asked about electrification for the Camaro (he did say "never say never"), but admitted in 2025 "it's going to be pretty tough to sell V8s." For now, things are rosy for muscle cars, and Chevy confidently showcased the 640-hp Camaro ZL1 in coupe and convertible form in New York. "I think that this is truly the golden age of performance," Oppenheiser said. It's hard to disagree. News & Analysis News: The 2017 Mazda MX-5 Miata RF was a show-stopper in New York. Analysis: There was a palpable energy when this RF — for Retractable Fastback — was revealed the night before the show at a trendy off-site venue near the Hudson River. Even as a parade of SUVs and flashy luxury cars rolled out the rest of the week, the Miata remained a hot topic. The Retractable Fastback is really a clever targa top, with part of the roof stowing behind the seats, adding about 100 pounds compared to the standard convertible. It makes the car more practical and arguably more attractive. The RF continues Mazda's tradition of selling the Miata with a hardtop variant. The first and second generations offered a detachable one, and a power retractable hardtop (a $1,700 option) was available on third-gen models. Judging by its reception in New York, the RF could prove to be even more popular than its predecessors.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach