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Daimler opens the door on Car2go Black with B-Class carsharing

Mercedes-Benz parent Daimler has finally decided to go to its proverbial mothership to further expand its Car2go carsharing service in Europe. The German automaker has long used its itty-bitty Smart Fortwo vehicles for the program, but now it's kicking off a pilot program called Car2go Black that will share Mercedes-Benz B-Class models in Berlin and Hamburg. Daimler will deploy 100 B-Class diesels in each German city. The company says the cars will be parked at so-called "black" parking spots and won't have to be returned to the same spot when the user is done. Daimler, who says the reservation platform is geared for smartphone use, is planning to expand the program to other European cities with existing Car2go service starting this spring. That's important, since once the system is up an running, you will be able to drive a Car2go Black vehicle from one town in the network to another and not need to bring it back. Car2go first started operations in Ulm, Germany, and made its North American debut in Austin, TX, in 2009. The service now has more than 600,000 members worldwide with access to about 10,000 Fortwos in 25 cities throughout Europe and North America. Car2go chief marketing officer J. Paul DeLong said last month that Car2go is the world's largest global carsharing company. You can check out Daimler's Car2go Black press release below. car2go black: Carsharing with the three-pointed star STUTTGART, Germany, Feb. 4, 2014 /PRNewswire/ -- Daimler Mobility Services offers carsharing with Mercedes-Benz vehicles for the first time Pilot Phase with 200 B-Class vehicles starts in mid- February in Hamburg and Berlin One-way trips and open-ended trips available, within and even between different cities Smartphone-based rental procedure makes usage both easy and flexible Daimler Mobility Services will soon be offering carsharing with the three-pointed star. Under the "car2go black" brand, Daimler Mobility Services GmbH will pilot a fully automated carsharing system with Mercedes-Benz vehicles. The pilot phase will begin in mid-February in Hamburg and Berlin. In the initial pilot phase, select car2go members in those locations can use a network of 200 black B-Class models on short notice. The vehicles can be rented at dedicated reserved parking stations, and do not have to be returned to the same dedicated parking station that the vehicle rental originated from.

Mercedes confirms first AMG Sport models for Detroit

If you're looking for a sportier Mercedes-Benz but can't quite make the leap to a full-on AMG model, we've got some good news for you: the German automaker is about to expand its performance portfolio with a more accessible AMG Sport range. Set to bridge the gap between a standard Mercedes fitted with an AMG Sports package and a complete AMG performance variant, models in the the new AMG Sport line will feature upgraded engines, suspensions and brakes. They'll even have "all-wheel drive as standard in selected markets" (almost certain to include ours). Affalterbach has confirmed that the first two AMG Sport models will debut at the upcoming Detroit Auto Show in January. Though it's not saying which models will hit the stage, the teaser image above suggests that one of them will be the new MLC crossover coupe (or whatever it'll be called under the new nomenclature), while the other is almost certain to be the new C450 AMG Sport sedan. The launch of the AMG Sport line is part of the brand's effort to double its 2013 sales figures by 2017 to top over 40,000 units per year globally. With the AMG Sport line joining the standard AMG and AMG S models, the sub-brand is considerably expanding its product portfolio to cater to more customers and budgets, and will give Mercedes a vehicle range to challenge Audi S models and the BMW M Performance range. MERCEDES-AMG UPS THE ANTE - Growth strategy aimed at new market segments - Doubling of global sales targeted by 2017 - Premiere of the new AMG Sport models at the North American International Motor Show in Detroit Affalterbach - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. "We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.

Aston Martin reboots its EV offensive with Mercedes-Benz technology

Mercedes-Benz will provide Aston Martin the technology it needs to enter the electric car segment, according to the British firm's top executive. Its first battery-powered model is scheduled to arrive in 2025 at the earliest. As we've previously reported, Mercedes will increase its stake in Aston Martin to 20% by 2023. In exchange, it will grant the company access to its hybrid and electric powertrains. It's a win-win situation: On one hand, Mercedes can leverage the benefits of economies of scale. On the other hand, Aston Martin (which is far smaller) is able to access turn-key technology without spending an exorbitant amount of money on development. Executives are consequently rebooting Aston Martin's on-again, off-again electrification offensive. Its first electric model will be built using Mercedes-Benz-sourced technology when it goes on sale in 2025 or 2026, according to Automotive News Europe. Company boss Tobias Moers (who ran Mercedes-AMG until earlier in 2020) clarified the platform will come from Germany, but there's no word yet on whether the motor and the battery will, too. However, he confirmed plans to resurrect the Lagonda name on an electric-only sub-brand have been canceled. "Lagonda has a different purpose for the future. Electric-driven cars are supposed to be Aston Martins," he said. Hybrids are in the pipeline, too, including a gasoline-electric version of the high-riding DBX. Engineers were previously developing the technology in-house, but the project could end up in the automotive ash heap now that more Mercedes powertrains are in the picture. Moers affirmed he hasn't decided which route to take yet. "We are still working on that [hybrid drivetrain], but now we have alternatives. It's too early to say," he noted. Aston Martin will release the mid-engined Valhalla in 2021, and the plug-in hybrid DBX will begin rolling off the production line in 2023. Several new models will make their debut that year, Moers promised a "product firework," and it's reasonable to assume most will be available with some degree of electrification. He predicted every fourth or fifth car Aston Martin sells in 2024 will be electrified in one way or another. Green blues Aston Martin's path to electrification hasn't been smooth. In 2015, it joined forces with China-based LeEco to build an electric variant of the Rapide, but it was forced to finish the project on its own after its partner canceled the deal due to financial issues.