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2016 Mercedes C-Class Coupe offers S-Class style on a budget

This is the new Mercedes-Benz C-Class Coupe and it's the new best-looking vehicle in the small, luxury, sport coupe market. Bold praise, you say? Well, check out the live photos up top and let us know if you still disagree. As previously mentioned, the C-Class Coupe uses the same tactic as its four-door brother, aping the look of the flagship S-Class, but on a smaller, far more affordable scale. That means the same bold but sophisticated front fascia, slim, horizontally oriented taillights, and strong character line as the S-Class Coupe. It's a similar deal in the cabin, where Mercedes stuck with the aluminum and leather-heavy styling of the S-Class. It's a handsome cockpit for sure, complete with a meaty, flat-bottomed steering wheel and prominent display atop the dash. Although like its big brother, those backseats are there more for show than anything else, thanks to that plunging, fastback-like roofline. Expect the engine options on the C-Class Coupe to mirror those on the four-door sedan, with a base 2.0-liter, turbocharged four-cylinder, a twin-turbocharged V6, and eventually, a range-topping, fire-breathing C63 AMG. You can guess which one we're most eager to drive. Rear-wheel drive should be standard, although expect Mercedes' popular 4Matic all-wheel-drive system to be a popular option. Seven-speed automatic transmissions should be the order of the day, while the C63 will get some incarnation of the brand's AMG Speedshift line. As we suggested at the beginning of this story, you should check out our full gallery of photos direct from the floor of the 2015 Frankfurt Motor Show.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2014 Mercedes-Benz E-Class lineup shows its freshened face

Mercedes-Benz showed us its redesigned 2014 E-Class more than a month ago, but the Detroit Auto Show finally gave us a chance to see the full family of mid-size luxury cars and wagons in the flesh. Dieter Zetsche introduced the cars, including sedan, coupe, convertible and station wagon, on stage showing the stylish new design direction.
The wagon and sedan versions (shown as the E400 Hybrid above) will go on sale this spring, while the coupe and cabriolet will hit showrooms over the summer. Check our new gallery of live shots for the entire 2014 E-Class lineup, as well as the previously released press release below.