1981 Mercedes Benz 380 Sl Calif Car! on 2040-cars

Auto blog

How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Mercedes-AMG GT3 thunders into Geneva debut [w/video]

Mercedes-Benz took the opportunity to debut its replacement for the SLS AMG GT3 at the 2015 Geneva Motor Show today, showing off the new AMG GT3. Unlike the road car on which it's based, Mercedes ditched the turbocharged V8 for its awesome 6.3-liter V8, which also powered the GT3's predecessor. That's far from the only change found for the racing variant of the new model, however. Mercedes conducted a serious overhaul of the car's aerodynamics, fitting a huge rear wing and an equally enormous front splitter. The front bumper is also home to a quartet of winglets, which add even more downforce to the front end. As we suspected in our original post on the GT3, the rear of the car has been fitted with a none-too-subtle rear diffuser. The cooling needs of the track have also been enhanced, courtesy of large ducts on the fenders and a deep vent in the hood, while meaty slats sit over the front wheel wells. In addition to the rear diffuser, large ducts have been fitted to both sides of the rear bumper. The AMG GT3 looks like a compelling offer in the world of customer racers, although we won't know that for certain until it hits the track for some competition. That should be later this year at the earliest, as Mercedes is targeting late 2015 for the first customer deliveries. Check out our live gallery of images of the new AMG GT3, direct from the floor of the 2015 Geneva Motor Show. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach. Mercedes-AMG will ring in the 2015 motorsport season at the beginning of March with the sonorous sound of the V8 engine: the new Mercedes-AMG GT3, with which the Mercedes-Benz sports car and high-performance brand is systematically expanding its motorsports presence, will be making its debut appearance at the Geneva Motor Show. Developed to comply with the FIA's GT3 race rules, the racing car will compete in the world's most hotly contested customer race series. Cutting-edge racing technology and spectacular design predestine the new challenger for victories. The new GT3 is based on the Mercedes-AMG GT, which is being launched in just a few days' time. Following an intensive test phase, the new AMG racing car will be shipped to the first customer teams at the end of 2015. The Mercedes-AMG GT3 will blaze new trails in customer sports with its intelligent vehicle concept.

Mercedes-AMG teases C63 coupe

Thanks to a recently leaked presentation slide, the cat is already out the bag when it comes to the attractive styling of the Mercedes-AMG C63 Coupe. Still, Mercedes' long series of teases for the upcoming two-door's design continues in a new video. Unlike the last brief teaser, this latest clip shows the coupe completely free of camouflage. Although, the editing is so quick in the 15-second clip, you never really get a strong glimpse at the future model beyond its front bumper. Not that we're complaining about another opportunity to hear the growl from the 4.0-liter, twin-turbo V8. After several videos and galleries of images with various looks at the new model, the wait to learn everything about the C63 Coupe is nearly over – the official reveal comes on August 19. All signs suggest that the two-door will offer the same choice as the sedan between 469 horsepower and 479 pound-feet of torque or 503 hp or 516 lb-ft versions of the twin-turbo V8 with a seven-speed gearbox.