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Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Mercedes CLA a sub-$30k car no more

To be honest, the sub-$30,000 Mercedes-Benz CLA was more a theoretical than a real thing. Squeaking in at $100 below that magical threshold, not counting a $925 destination charge, snagging a CLA anywhere near $30k meant exercising extreme self-control with the options catalog. Perhaps with that thinking in mind, Mercedes is set to effectively scrap the entire idea, with Cars Direct claiming the price on a new CLA is set to increase by about five percent, to $31,500. Adding 4Matic all-wheel drive brings the starting price to $33,500. Even the hot CLA45 AMG is getting a price bump, from $47,450 to $48,500. Frankly, it's impossible to miss where Mercedes is coming from with this move, if it actually happens. The CLA has been one of 2014's unmitigated success stories, selling so well that Mercedes has struggled to keep up with demand. Considering that, a modest price hike is to be expected.

Mercedes invests $1.3 billion to expand Alabama factory

Mercedes-Benz announced a $1.3-billion investment Friday in its Tuscaloosa, AL, factory to increase SUV production capacity. The move comes on the heels of Autoblog's exclusive report that the GLC Coupe Concept will enter production as the German luxury marque continues to push for increased SUV sales. The investment will add 300 jobs to the approximately 3,500-strong workforce. The facility will be responsible for what Mercedes calls "the next SUV generations," which makes it sound like the plant will continue to assemble the GLE-Class and GL-Class SUVs, as well as the C-Class sedan. The next-gen SUVs built in Alabama will include hybrid variants, Mercedes said. Upgrades to the sprawling 5-million-square-foot facility include a new 1.3-million-square-foot body shop that will implement modular construction techniques. As for the current body shop, it will be expanded by nearly 140,000 square feet and will receive a larger "marriage" station, for pairing bodies and powertrains. Finally, the entire facility will receive a major IT upgrade. "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location," Mercedes' Markus Schafer said in the attached release. "In this way we can produce the next SUV generations even more flexibly, efficiently and in proven top quality." If you're interested in the nitty gritty particulars of the announcement, you can read all about them in the official press release. Mercedes-Benz Tuscaloosa Plant: Mercedes-Benz invests $1.3 Billion in the expansion of its SUV production Tuscaloosa, Alabama, USA / Stuttgart, Germany, Sep 18, 2015 MBUSI (Mercedes-Benz U.S. International, Inc.) to produce future SUV generations including hybrid versions SUV production to be expanded – 300 new jobs New Body Shop, major enhancements to SUV Assembly Shop and upgraded logistics and IT systems Implementation of state-of-the-art technologies and end-to-end digitization of production processes in line with the smart factory approach Markus Schafer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management: "In the next years we invest $1.3 billion in the expansion of our SUV production and turn the Mercedes-Benz plant Tuscaloosa into a high-tech location.