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Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Mercedes-AMG GT3 thunders into Geneva debut [w/video]

Mercedes-Benz took the opportunity to debut its replacement for the SLS AMG GT3 at the 2015 Geneva Motor Show today, showing off the new AMG GT3. Unlike the road car on which it's based, Mercedes ditched the turbocharged V8 for its awesome 6.3-liter V8, which also powered the GT3's predecessor. That's far from the only change found for the racing variant of the new model, however. Mercedes conducted a serious overhaul of the car's aerodynamics, fitting a huge rear wing and an equally enormous front splitter. The front bumper is also home to a quartet of winglets, which add even more downforce to the front end. As we suspected in our original post on the GT3, the rear of the car has been fitted with a none-too-subtle rear diffuser. The cooling needs of the track have also been enhanced, courtesy of large ducts on the fenders and a deep vent in the hood, while meaty slats sit over the front wheel wells. In addition to the rear diffuser, large ducts have been fitted to both sides of the rear bumper. The AMG GT3 looks like a compelling offer in the world of customer racers, although we won't know that for certain until it hits the track for some competition. That should be later this year at the earliest, as Mercedes is targeting late 2015 for the first customer deliveries. Check out our live gallery of images of the new AMG GT3, direct from the floor of the 2015 Geneva Motor Show. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach. Mercedes-AMG will ring in the 2015 motorsport season at the beginning of March with the sonorous sound of the V8 engine: the new Mercedes-AMG GT3, with which the Mercedes-Benz sports car and high-performance brand is systematically expanding its motorsports presence, will be making its debut appearance at the Geneva Motor Show. Developed to comply with the FIA's GT3 race rules, the racing car will compete in the world's most hotly contested customer race series. Cutting-edge racing technology and spectacular design predestine the new challenger for victories. The new GT3 is based on the Mercedes-AMG GT, which is being launched in just a few days' time. Following an intensive test phase, the new AMG racing car will be shipped to the first customer teams at the end of 2015. The Mercedes-AMG GT3 will blaze new trails in customer sports with its intelligent vehicle concept.