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Does Alex Rodriguez' Mercedes dealership have a PR problem?

Thu, 08 Aug 2013

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Test drive the Mercedes SLS AMG Electric Drive with Chris Harris

Thu, 11 Apr 2013

It's hard to not like the Mercedes-Benz SLS AMG GT. The all-aluminum coupe is fitted with a wonderful naturally aspirated 6.2-liter V8 delivering 583 horsepower and 479 pound-feet of torque. Not only does the burly combustion engine launch the two-seater to 60 miles per hour in less than four seconds, but it does so with one of the world's greatest exhaust soundtracks as it roars, burbles and cackles down the road.
But what happens when Mercedes-Benz takes away the V8 and its accompanying fire-burning song? Stripped of one of its most appealing assets, does the SLS lose its soul?
Chris Harris recently had the opportunity to take the Mercedes-Benz SLS AMG Electric Drive for a track spin in Europe. Sans gasoline, but with four electric motors providing a combined 740 horsepower (737 pound-feet of torque), all-electric all-wheel drive coupe uses sophisticated torque vectoring and a multi-mode operating system to put oversteer - drifting! - back into the equation. Fun? You bet. See for yourself, below.

Daimler: 2017 the right time to launch our hydrogen fuel-cell vehicle

Tue, Jul 22 2014

Zero-emissions vehicle development has never focused purely on off-the-line acceleration. So when a research executive with Mercedes-Benz parent Daimler says it's Okay that companies like Toyota and Hyundai will have a head start selling hydrogen fuel-cell vehicle, it's somewhat believable. But is Daimler really fine with being two years behind? It appears so. Daimler plans on debuting its first fuel-cell vehicle in 2017, Automotive News says, citing an interview Automobilwoche had with Daimler's corporate research chief Herbert Kohler. The German automaker estimated about a decade ago that it would be able to get fuel-cell production costs down to an "acceptable" level in 2012, but it turns out that estimate was about five years too aggressive. Daimler originally started leasing out a limited number of its F-Cell hydrogen vehicles in the US for $849 a month, though later brought that down to $599 a month. Daimler says it received a boost in its effort to accelerate fuel-cell powertrain development when it reached an agreement early last year with Nissan and Ford to work together on speeding up relevant powertrain technology. While Toyota's first fuel-cell vehicle in Japan is priced at almost $70,000 (before big government incentives kick in), Kohler says Daimler's first fuel-cell vehicle will be priced similar to a hybrid vehicle. Of course, that's a Mercedes-Benz hybrid we're talking about here, but still. Related Gallery Mercedes-Benz F-Cell View 9 Photos News Source: Automotive News - sub. req. Green Mercedes-Benz Hydrogen Cars h2