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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes-Maybach rolls out new S, GLS and EQS SUV Night Series

Mercedes-Maybach is embracing a new look for what it hopes will be a new generation of buyers — one keen to embrace its new electrified luxury models. The new Night Series will be offered on all three models in the current Maybach lineup, with the S-Class and EQS SUV variants arriving later this year and the GLS following in early 2024. While the execution off each Night Series is dependent on the model in question, they share a few common elements. Their headlights, for instance, are all embellished with dark chrome Maybach logos on rose gold trim. You'll find that dark chrome just about anywhere you'd normally spot bling, from the grille and exterior trim to the coating on the rear exhaust finishers. And then there are those wheels. I don't know what to say, quite honestly. Just look at them. And while you're at it, peep at the running boards on the EQS SUV.  While the cars shown here are quite uniform, differentiation will come in the form of finish choices and further individual customization. All three are offered with the Obsidian Black/Mojave Silver two-tone combination shown here. The EQS SUV will also be available in Obsidian Black and Manufaktur Diamond White finishes, the S-Class can be done up in various grey, black and white hues, and the GLS can be had in white or Obsidian Black.  Inside you'll find herringbone-patterned, open-pore wood with aluminum accents along with another smattering of dark chrome. The EQS SUV and GLS can optioned with with Nappa leather in two-tone Crystal White/Black Pearl or just plain Black Pearl. In the S-Class, you can do Nappa leather in either Deep White/Black Pearl or straight Black Pearl.  Look for more on the Mercedes-Maybach S-Class and EQS SUV Night Series soon, with more to come on the GLS variant as its arrival draws closer.  Related video: 2022 Mercedes-Maybach S 580 walkaround

Mercedes-Benz S-Class Cabriolet completes the luxury trinity

In its continuing bid to simply eat the lunch of the Bentley Continental GT, Mercedes-Benz has followed up on the S-Class sedan and coupe with a new S-Class Cabriolet. Aristocrats, take notice. Below the beltline, all is familiar. That means the same stylish sheetmetal, from the chiseled front fascia to the strong character lines to the pert rear end. Expect the cabin's accommodations to mirror the hardtop model. But the third member of the S-Class family differs above the beltline, where we see a sumptuous canvas roof. The three-layered top is, unsurprisingly, quite advanced. It uses a three-layer, acoustically optimized design that promises a quiet ride. The top can be dropped or raised in under 20 seconds and at speeds of 37 miles per hour. Finally, the addition of a canvas cover doesn't do much to the S-Class' aerodynamics, as the cabriolet still returns an impressive 0.29, which compares favorably with the 0.27 of the four-door model (the coupe's CoD isn't available). Opting for the S-Class Cabriolet will entitle you to some additional standard equipment, including Mercedes' AirScarf neck heater. The droptop will also pioneer the German brand's new Thermotronic climate feature, which takes complete control of the HVAC system and makes adjustments based on the findings of 12 sensors and 18 actuators. The sensors include those for interior and exterior temperature, solar radiation, air quality, and dew point, among others. Yes, your S-Class will have a sensor for the dewpoint. Also new to the S-Class Cabriolet – not to mention the S-Class line as a whole – is a 9G-Tronic nine-speed automatic transmission, which is already featured on the SLK-Class and the new GLC-Class. The new 9AT will be limited to the S550, while the new S63 Cabriolet will use the coupe's seven-speed AMG Speedshift transmission. Both engines, meanwhile, mirror their coupe counterparts, with 449 horsepower and 516 pound-feet of torque for the S550 and 577 hp and 664 lb-ft of torque on the AMG model, allowing the latter to hit 60 mph in just 3.9 seconds and reach a limited top speed of 186 mph. Both the S550 cabriolet and its Mercedes-AMG counterpart will make their global debut at the 2015 Frankfurt Motor Show, later this month. Read on for the full press release from Mercedes-Benz. The new Mercedes-Benz S-Class Cabriolet Open-top luxury Stuttgart. The new S-Class Cabriolet is the fourth variant of the current S-Class family in the U.S.