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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Autoblog Unplugged: 2015 Mercedes-Benz GLA45 AMG

Mercedes-Benz's AMG division entered new territory in late 2013 with the launch of the CLA45, an all-wheel-drive sedan (with front-wheel-drive underpinnings) motivated by a turbocharged, four-cylinder engine. But it wasn't any old turbo-four – the boosted 2.0-liter powerplant claimed the title of most powerful production four-cylinder engine. From behind the wheel, we loved its turbo-heavy antics and steer-it-with-the-throttle dynamics. Now, Mercedes offers the GLA-Class – a small crossover based on that CLA architecture. And rather than just leave it alone in GLA250 guise, the AMG folks created the tiny-tough GLA45 high-riding hatch you see here. It's got the same 355-horsepower, 332-pound-feet turbo-four underhood, a seven-speed dual-clutch transmission, and a unique sound that's unlike anything you might expect from a small CUV. That's why we took to some of our favorite backroads to capture another Autoblog Unplugged video with the GLA45. There's no talking, no music, no rizzle-razzle – just shots of the GLA45 driving down our favorite winding roads with nothing but the sweet, throaty sounds of the AMG powerplant. Good luck holding back your giggles when you hear the braaap of a quick gear-change. Mercedes-Benz Crossover Luxury Performance Videos mercedes gla-class mercedes gla45 amg

Daimler CEO says nobody is making money on EVs right now

What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher. "Nobody today is making a battery-powered vehicle that's economically viable." – Daimler CEO Dieter Zetsche That's according to Daimler CEO Dieter Zetsche, who spoke to reporters in Spain recently and said that, "You can reasonably say that nobody today is making a battery-powered vehicle that's economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they're investing now." There are ways to make money in EVs, of course. Just ask Daimler, which recently sold its stake in Tesla for a cool $780 million. Zetsche has some EV-critical company in executives like Fiat Chrysler CEO Sergio Marchionne, who has said his company loses over $10,000 on each Fiat 500E it sells. Other automakers – e.g., Tesla, Nissan – are much more positive about their financial bet on EVs, but no one is opening all their books to the public to prove this. Tesla, which worked with Mercedes on the B-Class ED, will have an earnings call with investors later today, so perhaps we'll learn something new in a few hours. The B-Class ED lease deal is for 36 months, based on an MSRP of 39,151 euros ($48,895) in Europe, including the 19 percent VAT. You can read more in the press release below. Commercial release of Mercedes-Benz B-Class Electric Drive: Local emission-free driving from ˆ399/month Stuttgart, Nov 03, 2014 With its high-torque electric motor, the B-Class Electric Drive delivers lively and superior driving pleasure – with zero local emissions. The B-Class Electric Drive is now available to order, with deliveries set to start before the end of 2014. Prices start at ˆ39,151[1]. The B-Class Electric Drive can be leased through the Mercedes-Benz Bank from ˆ399 a month[2]. Further information on the full range of tailor-made leasing and financing offers as well as specific pricing examples are available at http://www.mercedes-benz-bank.de. Quiet and local emission-free driving is ensured by a 132 kW electric motor, which, as is typical of an electric drive, delivers its maximum torque of 340 Nm right from the start. The result is noticeably powerful acceleration from rest.