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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

2016 Canadian Grand Prix: A tale of 3 starts and 2 stops

The first curve in the Canadian Formula 1 Grand Prix happened before Turn 1. Lewis Hamilton sat on pole in the Mercedes-AMG Petronas, Sebastian Vettel in a Ferrari behind. That order changed as soon as the lights went out. Hamilton and teammate Nico Rosberg started well enough, but Vettel flew off the line, passing Hamilton in just a few meters. Vettel led through Turn 1 while Hamilton defended against Rosberg trying to pass on the outside by using the entire track. Hamilton bumped his teammate, sending Rosberg into the concrete runoff with an " infuriating but fair" maneuver Hamilton blamed on understeer. The Brit stayed second, his teammate fell to ninth by the time he rejoined the circuit and got back on the gas. The Ferrari finally looked an even match for the Mercedes, Vettel slowly building a gap out front. On Lap 11 the Honda in Jenson Button's McLaren self-ignited just after the hairpin, forcing Button to pull over on the Casino Straight. A Virtual Safety Car slowed the field, convincing Ferrari to pit its drivers. Vettel came in, handing the lead to Hamilton. The marshals cleared Button's car more quickly than expected, so the scuderia didn't get the full time advantage it expected, sending Vettel back on track seven seconds behind the Mercedes. Button's and Ferrari's unplanned stops decided the race. Ferrari had always planned to run a two-stopper, but the early pit didn't give the team a chance to gauge the ultra-soft Pirelli. The ultra-softs lasted longer than anyone expected. Hamilton only pitted once, Vettel had to pit again, and the Ferrari simply couldn't close the gap to the Mercedes even with newer tires. Post-race commentary accused Ferrari of two blunders: giving up track position, and not taking advantage of Mercedes' only known weakness of not being nearly as good in dirty air. If the ultra-softs had fallen off a performance cliff, however, Ferrari's play would have been considered daring and brilliant. Hamilton took his second win of the season, followed by a hard-driving Vettel five seconds later. Valtteri Bottas and Williams got everything right, the Finn taking advantage of a one-stop strategy, a perfectly-timed pit stop, and more unusual Red Bull issues to finish third. It's Williams' first podium of the year. Max Verstappen claimed fourth after two pit stops, holding off a frustrated Rosberg who had to make an unscheduled stop to remedy a slow puncture.

If you're a Daimler exec, you'll soon have to drive an EV

Luckily, for Daimler's "senior level" managers, the company has a lot of plug-in vehicle options. Lucky because "in the future," these managers will have to drive the company's electrified vehicles. This most likely means a plug-in hybrid – something like the C 350 e or the GLE 500 e 4MATIC – but it could also be the all-electric and peppy Smart ED or the B-Class EV. Board member Ola Kallenius said in a statement (available below) that this new policy, "We are continuing on the path of zero-emission driving with consistency. This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model." It's a big change from five years ago, when Daimler's director of fuel cell and battery drive development, Christian Mohrdieck, was willing to talk up the drawbacks EVs face. Even a year ago, Daimler CEO Dieter Zetsche explained the financial hardships involved in making EVs. But, EV technology continues to change, and so, perhaps, do the attitudes inside Daimler. As EV advocate Chelsea Sexton said on Facebook regarding this new policy, "This should be standard procedure in any automaker seeking a leadership role in the plug-in vehicle movement. Commitment starts at the top." Related Video: Electric Mobility: Daimler Management leads by example Daimler is once again setting a new milestone on the road to zero-emission driving: In the future managers will drive electrified company cars. Furthermore, Daimler is this year set to invest a further 30 million euros into extending the company's own charging infrastructure across many of its sites. This will also benefit employees, who have access to a growing range of vehicles with alternative drive systems. Stuttgart. It represents a further commitment from Daimler to an electric future for mobility: "We are continuing on the path of zero-emission driving with consistency", states Ola Kallenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Sales and Marketing, about the importance of the current initiative. "This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model." The agreement applies to the company's senior levels of management and focuses on plug-in hybrids.