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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Daimler CEO Zetsche answers 'Most likely' to question of a Maybach SUV

When Dieter Zetsche was asked about the possibility of getting Maybach, the reimagined Mercedes-Benz ultra-luxury sub-brand, into the premium SUV game, the Daimler CEO reportedly told Auto Express, "Most likely." Those two little words aren't a firm answer – let alone an indication of timing – but we wouldn't be shocked to find out Mercedes is already working on one. Range Rover has gone even more upscale, the Bentley Bentayga is coming this year, as will the Maserati Levante. Rolls-Royce is deciding on an SUV this year (we think it's only a matter of time before they say "yes"), the Lamborghini Urus is still expected in 2018, Aston Martin is raising funds to build a crossover, and there have been rumors of a BMW X7 and Audi Q9 for years. Point being, everyone is busy writing their own invite to this ultra posh party. The latest comments would appear to put to rest any will-they/won't-they questions around a high-riding Maybach offering. There were rumors last summer that a GL-Class SUV (a model range shortly to be known as GLS-Class) with revamped styling and lots of luxury touches would join the top-tier sub-brand, but then in November, Mercedes' global head of sales and marketing told Automotive News, "I don't want to categorically rule anything out, but at this stage we have no plans for it [a Maybach SUV]." If and when a Maybach utility does become official, we'll only be picking up where we left off with the brand's previous incarnation: a GL-based Maybach was rumored way back in 2007. News Source: Auto ExpressImage Credit: Copyright 2015 Steven Ewing / AOL Maybach Mercedes-Benz SUV Luxury mercedes gl-class

Mercedes-AMG GT S aggressively priced at $129,900*

Just a few days ago we brought you leaked information regarding pricing for Mercedes' new flagship supercar. Now the German automaker has confirmed that the new Mercedes-AMG GT S will indeed retail for $129,900 (*plus a $925 destination charge). That may seem like a big chunk of change, and by most standards it is. But it starts to fall into reasonable territory when you put it into context. For one thing, it's not the most expensive Mercedes – not by a long shot. The previous SLS AMG fetched around $200k, and most anything else at the top of the AMG range – like the S63, SL63, G63 or GL63 – will set you back more than the new GT S, and don't even get us started on anything with the V12 and the number 65. The new Maybach S600 will set you back nearly $190k, and that bonkers G63 6x6 goes for over half a million. As for its rivals, the pricing places the AMG GT S right on pace with the Porsche 911 GT3 (whose 475 horsepower the Benz neatly trumps with 503 hp) and a good $20k less than the more powerful 911 Turbo. It also comes closer to the $115,900 that Audi charges for an R8 with a V8 than the $153,900 it gets for the ten-cylinder version, although the Benz edges closer to the latter in terms of output. The pricing does make it a fair bit more expensive than even the top end of the Jaguar F-Type range, which (short of the Project 7 speedster) maxes out at under $100k for the R model. Contrary to its predecessor and the SLR that came before, however, Benz is wisely staying out of Ferrari/Lamborghini/McLaren territory this time around. In short, Mercedes has clearly weighed its pricing strategy carefully. But if $130k is still too rich for your blood, the less potent base Mercedes-AMG GT will follow in the spring of 2016 with less power (quoted at 456 hp) and with a list price that's yet to be announced but promises to be a fair bit lower. In the meantime, deliveries of the GT S are scheduled to commence in April of this year. MERCEDES-BENZ ANNOUNCES PRICING ON ALL-NEW MY2016 MERCEDES-AMG GT S New Sports Car to Start at $129,900* January 23, 2015 - MONTVALE, NJ With the new Mercedes-AMG GT model range, the Mercedes-AMG sports car brand is moving into a new segment. As the second sports car developed entirely in-house by Mercedes-AMG, the GT has everything you would expect from an authentic Mercedes-AMG, from the characteristic styling, thoroughbred motorsport technology to the optimum weight distribution.