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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Mercedes-Benz V-ision e Concept ups the plug-in hybrid van game

The various V-Class vehicles from Mercedes-Benz don't get a lot of press around here, but when the German automaker brings something as unusual as the Concept V-ision E (yes, there's a dash in the name) to the Geneva Motor Show, we're happy to make an exception. The standard powertrain V-Class was first unveiled in Geneva last year and it returns in 2015 as a decidedly Daimleresque take on a plug-in hybrid van with a whole heap of cool new technology under the hood. C'mon, you know you want a luxury plug-in hybrid van. Well, if you think you don't want a van like that, listen to the specs and maybe you'll change your mind. It's got an all-electric range of up to 31 miles (if you're going no faster than 50 mile per hour), roughly 78 miles per gallon equivalent (based on the stated fuel economy of 3.0 liters burned per 100 kilometers) and a top speed of 128 mph. That should be plenty to get the basketball team to the tournament on time and in style. The powertrain has a total system output of 333 horsepower thanks to a four-cylinder engine and a 90-kW electric motor. If those numbers sound vaguely familiar, that's because Mercedes said it's "the same advanced drive system" as what's found in the Mercedes-Benz C 350 e, even though some of the performance figures differ. Stylistically, Mercedes has pulled no punches, adding two sun roofs, a real wood floor, nappa leather and executive seats along with something shiny and silver called "designo titanium alubeam" paint. In short, this is an everything-and-the-kitchen-sink approach to PHEV design, and we like it. It's just a concept, though, so don't go asking to buy one just yet. Instead take a better look in the gallery above and dream of going to the auto show prom in a van like this. V-Class concept car with a PLUG-IN HYBRID drive: Mercedes-Benz Concept V-ision e - Higher Performance at Lower CO2 Emissions Stuttgart, Mar 03, 2015 At the Geneva International Motor Show the Concept V-ision e from Mercedes-Benz presents a preview of the great variety of development potential offered by the V-Class. The concept vehicle combines environmentally friendly performance with the lightness of modern luxury. The most advanced PLUG-IN HYBRID technology available ensures extremely powerful propulsion in the model, as the highly efficient drive-system duo consisting of a gasoline engine and an electric motor delivers total system output of 245 kW (333 hp) and system torque of up to 600 Nm.

The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits

After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.