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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Mercedes-Benz Concept GLC Coupe comes to China ready to fight BMW's X4

There's little denying that small crossovers are hot right now. Not only are automakers scrambling to exploit the popularity of the market, they're doing so by offering unique twists on the traditional two-box body style – enter the coupe-like four-door CUV. BMW, for example, has the X4, and now, Mercedes-Benz is bringing a challenger of its own. While it wears the concept name, the new GLC Coupe clearly foreshadows a production model that'll duke it out with the aforementioned BMW. If the vehicle shown above is any indication, when that fight happens, Mercedes will enter it with design on its side. The sheetmetal is muscular, with strong lines on the profile and the hood, while major themes in the front, back and sides are reminiscent of higher-end Silver Arrows. While we doubt the production GLC Coupe will be much of a trail bomber, fore and aft scuff plating is there to give the impression it can handle itself off road. Also, we feel obligated to give Mercedes bonus design points for the diagonally stacked quad exhausts at the back. It's worth noting that the Concept GLC Coupe's styling previews not one but two production vehicles, as it's logical to assume the design language featured here will have a strong influence on the next GLC (the crossover formerly known as the GLK). Not only will the GLC Coupe have aesthetics on its side, at 15.5-feet long and riding on a 111.4-inch wheelbase, it's larger than its rival from Munich, too, although only just. The X4 is two inches shorter overall and has an extra 0.8 inches between the axles. The Benz is wider, too, at 78.7 inches, compared to 74.1. Lending credence to the Concept GLC Coupe's production status, Mercedes released a pretty substantial array of technical details on its new four-door, coupe-crossover. With a twin-turbocharged, 3.0-liter V6 punching out 367 horsepower and 387 pound-feet of torque, we're betting this would be the AMG Sport variant, rather than your everyday GLC. 4Matic all-wheel drive is a must-have in this segment, and it's present here, while a nine-speed automatic transmission is responsible for distributing power. The Concept GLC Coupe will be shown this week at the 2015 Shanghai Motor Show. Check back then for more. Mercedes-Benz Concept GLC Coupe The next coup Stuttgart / Shanghai. In a flowing transition, Mercedes-Benz lands the next coup: the Concept GLC Coupe is a near-production-standard study that carries the successful GLE Coupe formula over into a more compact segment.

Mercedes updates G-Class including new 4.0-liter twin-turbo V8 [UPDATE]

UPDATE: Information on US availability (including corrected output figures) added to the revised text below. Mercedes has been building (or having Magna Steyr build) the G-Class for an unfathomable 36 years now. Needless to say, the legendary off-roader wouldn't still be around if not for the occasional update here and there, and that's just what the German automaker announced today. The list of enhancements to the iconic Gelandewagen is almost as long as its lifespan, but the most salient point here is the introduction of a new engine. The revised G550 introduces a new 4.0-liter twin-turbo V8, based on the high-performance engine in the Mercedes-AMG GT and C63, but retuned: in this application, it produces 416 horsepower and 450 pound-feet of torque (compared to 453 hp and 440 lb-ft in the GT or 503 and 480 in the GT S). We'd expect that engine to gradually make its way into other models as well. Though the G500 is the only one with a completely new unit, the other engines in the lineup have also been updated. The G350d bumps from 211 hp and 398 lb-ft to 245 hp and 442 lb-ft, the AMG G63 jumps from 536 hp to 563 (torque remains constant at 560 lb-ft), and the top-of-the-line, twelve-cylinder G65 (which we'll be getting Stateside for the first time) now produces 621 hp and a massive 738 lb-ft. Those figures result in a 0-62 time of 8.9 seconds for the diesel, 5.9 for the G500, 5.4 for the G63 and 5.3 for the G65 – which are altogether might impressive for a vehicle as big and boxy as the G-Wagen. All but the G65 now feature stop/start systems to help reduce fuel consumption too. Benz also revised the suspension tuning (while offering optional active dampers) and reprogrammed the ESP, ASR and ABS systems. Inside there's a new instrument cluster, the non-AMG models get new bumpers and flared wheel arches, and there's a bright new array of colors available for the AMG models, which can also be ordered in a new special Edition 463 featuring unique trim inside and out. The revised models will be arriving at US dealers in November, however the diesel model will not be making the transatlantic journey to our shores. The data in the press release below (as well as the images in the gallery above) pertain to the European models, with the correct output figures for the US models amended in the text above. Related Video: Mercedes-Benz G-Class Makeover for an off-road icon Stuttgart.