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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.

Mercedes-Benz C-Class scores well in TUV lifecycle analysis

Mercedes-Benz drivers and treehuggers don't always go hand in hand, but, like a lot of other companies, the German automaker is looking to boost its green cred. This time, it's all about the car's lifecycle carbon footprint. The Daimler AG unit is using its new C-Class sedan as an example of how it's making progress in that department. Mercedes-Benz, citing the inspection authority TUV Sud, says the 2015 C-Class has a 10-percent lower lifecycle carbon footprint than its 2014 predecessor, based on driving about 125,000 miles over the life of the car. About 95 percent of the car (by weight) is recyclable, slightly higher than the average for most vehicles, and the model has upped its amount of recyclable materials up by 23 percent and increased its use of "natural materials" by 55 percent. Better aerodynamics also helps things out on the fuel-economy front, Benz says. Taking a longer view, the 2015 C-Class's carbon footprint is 28 percent better than the 2007 version that launched the vehicle line. The 2015 C-Class hasn't received a fuel-economy rating from the US Environmental Protection Agency, which tagged the 2014 C350 with a combined fuel-efficiency rating of 24 miles per gallon from its 3.5-liter 6-cylinder engine. Check out Mercedes-Benz's press release below and find the Autoblog First Drive impressions here. TUV Environmental Certificate: The new C-Class makes its mark with an exemplary life cycle assessment Stuttgart, Mar 28, 2014 The C-Class sets efficiency benchmarks for its class, helped by an intelligent lightweight concept, excellent aerodynamics and new, frugal engines. The neutral inspectors from the TUV Sud technical inspection authority have confirmed the high level of environmental compatibility of the new Mercedes-Benz C-Class. Besides a sensuous, clean-cut design, a top-class interior and a host of technical innovations, the premium saloon also boasts an exemplary life cycle assessment, which is why it has been awarded the Environmental Certificate in accordance with the ISO 14062 standard. Professor Dr. Herbert Kohler, Chief Environmental Officer at Daimler AG: "Our engineers have pulled out all the stops in an effort to lower fuel consumption while at the same time further accentuating the car's sporty character. By employing an intelligent lightweight design with a high proportion of aluminium, for example, it has been possible to make the new C-Class up to 100 kilograms lighter than its predecessor.