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Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

Kimi Raikkonen fastest in first Belgian Grand Prix practice

SPA-FRANCORCHAMPS, Belgium — Ferrari's Kimi Raikkonen lapped fastest in first practice for the Belgian Grand Prix on Friday but Mercedes, and title contender Lewis Hamilton, still looked every bit the team to beat. A four-time winner at Spa, and with a contract extension for 2018 announced earlier in the week, Raikkonen lapped the longest track on the calendar with a best time of 1 minute 45.502 seconds. The 37-year-old Finn's time was set on the quickest ultra-soft tires, however, while Hamilton — preparing for his 200th race start — was second-fastest and only 0.053 slower on the soft compound. Hamilton was 0.092 faster than Ferrari's world championship leader Sebastian Vettel, with the German third on the timesheets and also setting his time on the quickest but least durable tire. Vettel leads Hamilton by 14 points with nine races remaining. Red Bull's Dutch teenager Max Verstappen, Belgian-born and attracting a huge traveling support of orange-capped fans, was fourth fastest with Australian team mate Daniel Ricciardo fifth. Hamilton's teammate Valtteri Bottas, who bumped into the tire barrier after going off across the gravel and damaged his front wing, was sixth fastest. The session was halted after 15 minutes when Brazilian Felipe Massa, who missed the previous race in Hungary after feeling dizzy in practice, crashed heavily into the tire barrier at turn seven out of Les Combes. He was taken to the medical center for checks, before returning to the pitlane, with his team facing a long job rebuilding the car. The session resumed after a 10 minute stoppage. Williams said the chassis would have to be changed and the team still hoped to get the car back out on track for some of the day's second session, even if that looked like being optimistic. Fernando Alonso suffered a lack of power in his McLaren, but still ended up 13th fastest. Belgian team mate Stoffel Vandoorne, who will start his home race last on Sunday thanks to a 35 place penalty due to a power unit change, was 10th. Reporting by Alan BaldwinRelated Video: Image Credit: Reuters Motorsports Ferrari McLaren Mercedes-Benz F1 Lewis Hamilton Sebastian Vettel Kimi Raikkonen Max Verstappen Valtteri Bottas belgian grand prix

Daimler and Volvo could jointly develop internal combustion engines

BERLIN — Luxury German carmaker Daimler and Volvo, owned by China's Geely, are considering cooperating to cut the costs of developing combustion engines, a magazine reported on Sunday, citing unnamed company sources. The Automobilwoche weekly cited a Volvo manager as saying there were initial talks with Daimler, but no concrete plans, while a company spokesman said it was too early to talk about firm projects, although it was not excluding anybody. A Daimler spokesman said the company's cooperation with Geely, which owns a 10% stake in the German carmaker, was developing in a positive way, but declined to comment further. Global tariffs, accelerated by a trade war between China and the United States, as well as higher investment requirements for electric and autonomous vehicles, are forcing carmakers to seek new ways to cut and share costs. In October, Volvo said it would merge its engine development and manufacturing assets with those of Geely, creating a division to supply in-house brands and also potentially others with next-generation combustion and hybrid engines. Automobilwoche said this new division would start operating by the end of March, which could be a possible starting point for cooperation with Daimler, while a further step could be a partnership to develop electric power trains. Geely and Daimler have said they plan to build the next generation of Smart electric cars in China through a joint venture and the two companies are also cooperating on a premium ride-hailing service in China. Geely bought Volvo Cars in 2010 from Ford, allowing the Swedish brand to operate on an arms-length basis. But in recent years, it has deepened cooperation between the two brands. Volvo already supplies engines to some Geely-branded vehicles, sharing technology through Geely's Lynk brand. Both companies share and develop common vehicle platforms. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.