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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Ford Mustang Shelby GT350R named Road & Track Performance Car of the Year

With a 526-horsepower, 5.2-liter V8 that roars to 8,250 rpm, it's really hard to consider the 2016 Ford Shelby Mustang GT350R an underdog in any fight. However, the Shelby held the lowest as-tested price and was only middle of the pack in terms of power in Road & Track's 2016 Performance Car of the Year challenge. The 'Stang's numbers clearly didn't tell the whole story about the potent coupe because Ford's muscle car grabbed the title in this year's test. A model needs to be new or significantly updated to be eligible for the honor, and R&T found an impressive slate of eight candidates this year. The challengers included the Bentley Continental GT3-R, Cadillac ATS-V Coupe, Chevrolet Corvette Z06, Dodge Viper ACR, Mercedes-AMG GT S, and Porsche Cayman GT4. The Ferrari 488 GTB was the most expensive of the bunch with an as-tested price of $347,942, which is five times more than the Shelby. Once the group was together, R&T hustled them over curving roads and on the National Corvette Museum Motorsports Park. There was a lot to love about the Shelby, even in this impressive crew. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," editor-in-chief Larry Webster said in the announcement of the results. The GT350R joins some great company. Past winners include the Porsche 911 GT3 last year and the Corvette in 2013. For some fantastic photography and the complete appraisal of these performance machines check out R&T's website for the full story. Related Video: ROAD & TRACK NAMES THE FORD MUSTANG SHELBY GT350R THE 2016 PERFORMANCE CAR OF THE YEAR New York, NY (November 9, 2015) – Road & Track today named the Ford Mustang Shelby GT350R the 2016 Performance Car of the Year, beating out seven of the world's best new sports cars. The article appears in the December/January issue, on newsstands November 17, and on RoadandTrack.com. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," said Larry Webster, editor-in-chief of Road & Track. "Not only does the car have soul and harness so much firepower with such ease, but the real achievement here is that it's so approachable. It's a car you can't help but love." The Mustang Shelby GT350R was the winner by a runaway vote.

The 2017 Mercedes-Benz E-Class is a technological tour de force [w/video]

UPDATE: It turns out we won't get the Park Pilot remote parking feature after all. The Mercedes-Benz engineers in Germany said we would, but an update from the US product team says otherwise. The reason, according the Mercedes-Benz, is that remote parking is a feature of Mercedes connect me, the smartphone connected services app used in other countries. Merceds currently offers MBrace in the United States. This could change over the life cycle of the E-Class, but no announcements have been made. The text below is updated to reflect this new information. If there's a theme to the next Mercedes-Benz E-Class, it's technology stuff. No "and," no hashtag. Just technology stuff. The car is so loaded with new and updated features that it eclipses the S-Class as the brand's leading edge automobile just two years after the flagship's debut. The world of automotive technology is progressing at an exponential rate akin to Moore's Law, and the E-Class is at the front of the curve. For the sake of brevity (and totally not for SEO gamesmanship), the 2017 E-Class has so many new and improved features we're just going to list them: remote control parking via a smartphone app, NFC-based unlock and vehicle start using your smartphone, 84-LED adaptive headlights, Vehicle-to-X communication, evasive maneuver assistance that identifies pedestrians and helps you steer away from danger, adaptive cruise control that sets the speed based on road signs, adaptive steering that can follow a car in front even without lane markings, active emergency braking for cross-traffic, rear-seat seatbelt airbags, an air bladder that pushes front-seat occupants towards the center of the car before a side impact, and an audio system that triggers your eardrum's reflexes to prevent hearing damage in a crash. And that huge list is all we know so far – Mercedes hasn't talked about powertrain, chassis, or infotainment yet. We're also told that all of these features will be available when the E-Class comes to the States early next year. Unlike other automakers, which save the fancy tech for Europe, Mercedes will give us all most of the goodies. Here's a breakdown of each item. Park By Smartphone Unfortunately one of the coolest features on the new E-Class is the one that won't come stateside. Mercedes calls its autonomous parking Park Pilot, and it's similar to the remote control parking recently shown on the BMW 7 Series.