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Daimler wants to cut EV research spending as it preps EQ

Daimler AG is hoping that the legwork it's done preparing its EQ electric-vehicle sub-brand will allow it to slightly reduce annual spending on plug-in vehicle technology. The Mercedes-Benz parent is looking to cut electric-vehicle research-and-development spending to $13.2 billion in 2017 from about $15.4 billion this year, Bloomberg News says, citing comments Daimler CEO Dieter Zetsche made to journalists in Hamburg, Germany, this week. Daimler's annual R&D spending is up from about $11.5 billion in both 2013 and 2014. Like its competitors – for example Audi and BMW and its i sub-brand – Daimler is aiming to have as much as 25 percent of its annual vehicle sales be battery-electric within the next 10 years as part of an effort to meet stricter greenhouse-gas emissions mandates in both Europe and North America. In fact, Mercedes-Benz and Daimler's Smart division collectively have at least 10 electric-vehicle models on their slates during the next few years, though Zetsche said the German automaker will continue to find ways to make its gas- and diesel-powered vehicles more fuel-efficient as well. Daimler introduced a concept version of the Generation EQ electric SUV at the Paris Motor Show late last month. It comes powered by two electric motors and is made up of a combination of steel, aluminum, and carbon fiber, and boasts a 311-mile single-charge range (on the relatively lenient European testing standards). The SUV also has 402 horsepower, and the ability to go from 0 to 60 miles per hour in less than five seconds. Zetsche said at the time that Daimler was prepping powertrains and platforms for electric sedans, wagons, coupes, and roadsters, in addition to SUVs. Additionally, Daimler's Deutsche Accumotive unit is producing the lithium-ion battery packs for the EQs. Featured Gallery Mercedes-Benz Generation EQ Concept: Paris 2016 View 19 Photos News Source: Bloomberg News via Automotive News-sub.req. Green Mercedes-Benz smart Electric eq mercedes eq

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes-Benz EQC vs. Jaguar I-Pace vs. Tesla Model X: How they compare on paper

The Mercedes-Benz EQ line is officially alive and kicking, with the reveal of the EQC electric crossover. It joins a segment that, while still in its infancy, seems ready to take off. Mercedes lists as the EQC's competitors the Jaguar I-Pace, The Audi E-Tron Quattro and the BMW iX3. While we've seen all of these, at least in concept or pre-production form, only one — the Jag — has actually been launched in production form. We've seen a concept and subsequent spy shots of the iX3, and the Audi EV will get its official specs publicized later this month. One electric SUV Mercedes didn't specifically call out was the Tesla Model X. As such, we've decided to compare on paper the Mercedes-Benz EQC 400, the Jaguar I-Pace S and the Tesla Model X 75D: All three are dual-motor EVs, though the Tesla is the longest and tallest. The EQC has the most power, but it and the Model X's 4.9-second 0-60 times fall short of the I-Pace. It also has the lowest top speed and electric driving range. (Mercedes sent us an updated range figure, but it's using the generous and largely outdated NEDC cycle; we're still waiting on an EPA rating.) We'll be interested to see how much the Mercedes weighs. Mercedes hasn't divulged the price of the EQC yet, but we imagine it'll fall pretty near to the $70,000 mark. As for Audi, we'll revisit this comparison after those details are made available on September 17. If you're interested in some other EV comparisons, we have a couple others that we published to compare the I-Pace to premium Teslas, as well as against other less-expensive EVs. If you want to learn more about these EVs, and compare them with other cars, be sure to check out our Car Finder and comparison tools. Related Video: Featured Gallery Mercedes-Benz EQC 400 EV Crossover View 28 Photos Green Jaguar Mercedes-Benz Tesla Crossover SUV Electric Luxury Comparison jaguar i-pace mercedes-benz eqc