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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes-AMG to phase out 5.5-liter V8 after next year [UPDATE]

UPDATE: A previous version of this story indicated that AMG's 6.0-liter twin-turbo V12 was still mated to a five-speed automatic transmission, however the latest models (including the S65 AMG sedan and coupe, SL65 roadster and G65 sport-ute are equipped with the newer seven-speed unit. Mercedes also reached out to point out that the 5.5-liter engine will be phased out gradually, not overnight. There's a lot to love about AMG's 5.5-liter twin-turbo V8. It produces as much as 577 horsepower and 590 pound-feet of torque, and delivers blistering performance to even the heaviest of vehicles. But try not to get too attached, because like its 6.2-liter, naturally aspirated predecessor, it's not long for this world. The latest word comes from Autocar, which reports that Mercedes will release the last applications for the 5.5 biturbo within these next two calendar years in the new GLE63 AMG and upcoming S63 AMG convertible. After that, even though it was only introduced in 2011, it will be phased out. Fortunately Affalterbach has a worthwhile successor already in place in the 4.0-liter twin-turbo V8 from the Mercedes-AMG GT. The smaller powerplant, already in store for the new C63, is already producing 503 hp and 479 lb-ft in S spec. That's still shy of the larger unit's output, but where the 5.5 is nearing the end of its production cycle, the 4.0 is just starting out. Of course the 4.0-liter biturbo isn't the only engine AMG is making these days. Smaller models (based on the front-drive platform) employ the 45-designation, high-output 2.0-liter turbo four. Models at the very top of the lineup, however, use a 6.0-liter twin-turbo V12 that may be a dinosaur, but with 621 hp and 738 lb-ft of torque on tap, still can't be beat.

Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.