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Mercedes sketches new DTM C-Class

Mercedes-AMG has two racecars on tap for 2016: the AMG GT3 for FIA GT3 sports car racing and the Mercedes-AMG DTM racer in the German Touring Car series. We have our first sketches of the latter, based on the 503-horsepower C63 Coupe, just lower, wider, and meaner. Naturally, a different motor goes in the DTM car, series regulations prohibiting turbocharging and dictating a 4.0-liter, naturally-aspirated V8 with 90-degree vee angle and a maximum of 500 hp. In 2017 the regulations will change to mandate 2.0-liter, four-cylinder turbocharged motors with about 600 hp in a Class One car. The switch will align DTM regs with Japan's Super GT and IMSA here in the US, so they can move between series' with minimal changes. That has the possibility of at least doubling the number of automakers on the grid – the German three and the Japanese three at once – and enabling a World Cup series held in the off-season between 2017 and 2018. Since 2000 Mercedes has won six Driver's Championships in DTM and nine Constructor's Championships, but it hasn't taken home a trophy since 2010. With six races to go in the season it has a team in second place, six points behind the leader. The press release below outlines the new aims. Mercedes-AMG DTM Team present first outlines of 2016 race car - Looking ahead to the 2016 season: How the new DTM car fielded by the Mercedes-AMG DTM Team will look - Ulrich Fritz: "Our aim with this vehicle is, of course, to continue the Mercedes-Benz success story in the DTM." Stuttgart, Aug 29, 2015 - The 2015 DTM season reaches its climax in September. But even before the final race weekends of the year, the Mercedes-AMG DTM Team are providing an insight into what lies ahead for the race series, revealing the first designs of the car that they will enter for the 2016 campaign. The 2016 DTM car to be deployed by the Mercedes-AMG DTM team follows on from successful predecessors that include the most successful car in DTM history – the AMG Mercedes C-Class with which Mercedes-AMG drivers secured 85 victories in 159 races. "The new Mercedes-AMG C 63 Coupe will again set new standards for driving dynamics and design. So, the vehicle provides the ideal basis for our DTM car," said Head of Mercedes-AMG DTM Ulrich Fritz. "I'm already looking forward to seeing the new Mercedes-AMG C 63 DTM compete in 2016.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2018 Range Rover Sport Coupe spied in Scotland

Sport utility vehicles are the rage. SUVs with coupe styling are pretty popular, too, as BMW and Mercedes have demonstrated. Now it's Land Rover's turn. Believed to be the upcoming Range Rover Sport Coupe, this ute was spied this week during top secret testing at a remote location in Scotland. The vehicle would slot between the Range Rover Sport and Evoque, giving Land Rover an answer to the Mercedes GLE and BMW X6. These shots show what appears to be a chopped roofline, giving the new model a sportier profile than the traditional upright silhouette of Rovers. We expect it will use a version of the aluminum Jaguar F-Pace platform and offer V6 and V8 engines. It could also offer a hybrid or full electric version. The new crossover might also be lower set in a bid to differentiate it from traditional Rovers and give it a performance vibe. The Range Rover Sport Coupe – or whatever it is ultimately called – would enter a strong segment that's found favor in the United States. Once derided for potentially offering less function than traditional utes, these lifestyle vehicles have developed a strong following for their style and capability. The X6 was so successful, BMW added the smaller X4, and this forced Mercedes to follow suit with the GLE and GLC coupe variants. In this context, it's about time for Land Rover to join the fray. Related Video: Featured Gallery 2018 Land Rover Range Rover Sport Coupe View 12 Photos Image Credit: KGP Photography Design/Style Spy Photos BMW Land Rover Mercedes-Benz