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Mercedes Pullman limo, C-Class Hybrid coming to Geneva

Mercedes-Benz is preparing to show the pinnacles of its engineering and luxury prowess at the 2015 Geneva Motor Show in March. Towering in physical size among these new vehicles is the long-awaited debut of the S-Class Pullman, according to Reuters. If you think the nearly $200,000 Mercedes-Maybach S600 (pictured above) is the ultimate in opulence available on Mercedes' flagship sedan, think again. The Pullman is the true top dog at a rumored 21-feet long and at a price of around $1 million for the armored version. Earlier patent photos suggest what this behemoth might look like. The driver reportedly sits in a partitioned cabin up front, and the plutocratic passengers are nestled in two facing rows of seats in the rest of the extremely long body. It's possible that Mercedes might not even build the Pullman in-house and leave the duty up to Brabus. However, there's also a rumor that the massive model might not be offered in the US. According to Reuters, the German company is also proving that it can be green by displaying the C-Class Plug-in Hybrid in Geneva. If Mercedes' display of luxury and efficiency don't strike your fancy, then the automaker is bringing some performance with its future Mercedes-AMG GT GT3 racer to the Swiss show.

Mercedes gets handy with Apple Watch app

Whether you yourself have been caught up in Apple Watch fever or not, automakers have been embracing the new wearable device one after the other. The latest is Mercedes-Benz. The MB Companion App for the Apple Watch initially focuses on seamless navigation. Punch in your destination on your watch or iPhone and it'll port over to the onboard navigation system in your Merc. Park the car, get out and the directions will switch back over to the Apple Watch to guide you from your parking spot to your destination on foot. It's similar to the app Mercedes had designed for Google Glass, only in this application it actually stands a chance of catching on. Designed by Benz's Silicon Valley R&D center, the Apple Watch app is being rolled out this fall in the new C-Class and S-Class equipped with the COMAND Online navigation system. It's earmarked to to spread to other models as well, with further updates to the app planned to allow it to display the vehicle's fuel level, range, odometer and maintenance code. Of course, Mercedes isn't the first automaker to release an app for the Apple Watch. It's not even the first German automaker to do so: BMW previewed its app for the device back in September, and Volkswagen got on board earlier this month. Mercedes-Benz to introduce new App: Guided all the way: Mercedes-Benz is one of the first to introduce Door-to-Door Navigation with Apple Watch May 15, 2015 Stuttgart/Sunnyvale. Mercedes-Benz creates an intelligent integration between Apple Watch and Mercedes-Benz vehicles with its new MB Companion App. The MB Companion App allows Mercedes-Benz costumers to search for directions on the Apple Watch or on iPhone initiating a complete door-to-door experience. A seamless integration unfolds: giving walking directions to the car on the Apple Watch, driving directions on the vehicle navigation system and again walking directions on the Apple Watch from the car to the final destination. The destination that the driver selects on Apple Watch is passed to Mercedes-Benz COMAND Online once the driver starts the vehicle. He then receives safe and non-distracting driving directions to his selected destination from Mercedes-Benz navigation. When the driver parks and leaves his car, Apple Watch gives him walking directions to the final destination making it the perfect guide for "Last Mile Navigation".

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.