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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-AMG GT S aggressively priced at $129,900*

Just a few days ago we brought you leaked information regarding pricing for Mercedes' new flagship supercar. Now the German automaker has confirmed that the new Mercedes-AMG GT S will indeed retail for $129,900 (*plus a $925 destination charge). That may seem like a big chunk of change, and by most standards it is. But it starts to fall into reasonable territory when you put it into context. For one thing, it's not the most expensive Mercedes – not by a long shot. The previous SLS AMG fetched around $200k, and most anything else at the top of the AMG range – like the S63, SL63, G63 or GL63 – will set you back more than the new GT S, and don't even get us started on anything with the V12 and the number 65. The new Maybach S600 will set you back nearly $190k, and that bonkers G63 6x6 goes for over half a million. As for its rivals, the pricing places the AMG GT S right on pace with the Porsche 911 GT3 (whose 475 horsepower the Benz neatly trumps with 503 hp) and a good $20k less than the more powerful 911 Turbo. It also comes closer to the $115,900 that Audi charges for an R8 with a V8 than the $153,900 it gets for the ten-cylinder version, although the Benz edges closer to the latter in terms of output. The pricing does make it a fair bit more expensive than even the top end of the Jaguar F-Type range, which (short of the Project 7 speedster) maxes out at under $100k for the R model. Contrary to its predecessor and the SLR that came before, however, Benz is wisely staying out of Ferrari/Lamborghini/McLaren territory this time around. In short, Mercedes has clearly weighed its pricing strategy carefully. But if $130k is still too rich for your blood, the less potent base Mercedes-AMG GT will follow in the spring of 2016 with less power (quoted at 456 hp) and with a list price that's yet to be announced but promises to be a fair bit lower. In the meantime, deliveries of the GT S are scheduled to commence in April of this year. MERCEDES-BENZ ANNOUNCES PRICING ON ALL-NEW MY2016 MERCEDES-AMG GT S New Sports Car to Start at $129,900* January 23, 2015 - MONTVALE, NJ With the new Mercedes-AMG GT model range, the Mercedes-AMG sports car brand is moving into a new segment. As the second sports car developed entirely in-house by Mercedes-AMG, the GT has everything you would expect from an authentic Mercedes-AMG, from the characteristic styling, thoroughbred motorsport technology to the optimum weight distribution.

2016 Mercedes-AMG G65 coming to US this fall, priced from $217,900*

The top end of the luxury SUV market keeps edging northwards. Where the prospect of spending six figures on an off-roader once seemed unthinkable, a new class at the top end of the segment has emerged with prices exceeding $200k. And now American buyers will have another choice on their hands with the arrival of the Mercedes-AMG G65. The flagship model of the Gelandewagen range, the G65 is based on Benz's immortal SUV that's been produced in Graz, Austria, since 1979 and (officially) arrived in the US in 2002. But while the G-Class has been offered in a number of specifications even here in America – up to and including the eight-cylinder G63 AMG – the top-of-the-line G65 was kept away from these shores. But now the German automaker has announced it's bringing its ultimate sport-ute to American showrooms. Distinguishing the G65 from 'lesser' G-Wagens is its 6.0-liter twin-turbo V12 – the same essential unit that already powers the S65 coupe and sedan, SL65 roadster and the Pagani Huayra – producing in this application 621 horsepower and 738 pound-feet of torque. That's said to be enough to shuffle the big ute up to 60 in just 5.3 seconds. Of course all that power and prestige comes with a price, and as you might have guessed, it's astronomical: $217,900 plus $925 delivery, to be specific. In that ballpark, it'll be tangling with the new Range Rover SVAutobiography and the upcoming Bentley Bentayga. Not even the top-of-the-line, $157k Porsche Cayenne Turbo S wears that high a price tag. Look for the Mercedes-AMG G65 to reach showrooms in November, and check out the ever-so-slightly facelifted G-Wagen in our gallery above, live from New York. Related Video: Mercedes-Benz Announces Pricing on 2016MY Mercedes-AMG G65 An SUV in a Class of its Own to Start at $217,900* MONTVALE, NJ (April 1, 2015) – Mercedes-Benz USA announced pricing today for the ultra-exclusive 2016 Mercedes-AMG G65. Starting at an MSRP of USD $217,900, this model joins the G550 and G63 AMG in the U.S. lineup in November 2015. It is also the fourth exclusive AMG model priced above $200,000: SL65 ($215,250), S65 sedan ($222,000), and S65 Coupe ($230,900). Powered by a V12 bi-turbo engine, the G65 AMG delivers 621 hp and 738 lb-ft. of torque, with an estimated 0-60 mph acceleration in 5.3 seconds. The G-Class is the only off-road vehicle in its class to combine the electronic traction system 4ETS with a transfer case and three 100% differential locks.